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 | | Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
Business leaders need bold strategies to stay relevant and win. In "Big Think Strategy", Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. With the tools in this book, any leader can overcome institutionalized 'small think' - the inertia, the narrow-mindedness,... | | Instant Marketing for Almost Free: Effective, Low-Cost Results in Weeks, Days, or Hours (Quick Start Your Business)
Dr. Benjamin Spock, the noted pediatrician, once told parents,“You know
more than you think you do.”Well, the same holds true for marketing;
actually, it probably holds truer, as you know if you’ve ever had kids.And
if you’ve had the courage, ingenuity, and creativity to start a small business,
or to get... |
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Punk Marketing: Get Off Your Ass and Join the Revolution
This is a manifesto and practical guide for all business people, those involved in marketing and even those who think they're not. These are the folks who have witnessed that the shift in power from business to consumer has dulled the traditional tools of marketing. Our book introduces a radical new approach, and new lexicon, to a... | | | | Quantitative MRI of the Brain: Measuring Changes Caused by Disease
This book was conceived one balmy March evening on the banks of the river Brisbane, in Queensland, Australia, where I had just arrived for a sabbatical, and it became clear that the traditions of measurement science and MRI should meet. The notion of a guide, a cook-book, for quantitative MRI (qMR) techniques took seed, and attained its own... |
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