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Creativity in Public Relations (PR in Practice)
Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" ... | | Creative Project Management
The seven essential tools for keeping projects on time and under budget
You're executing risk management, leadership, and planning--all hallmarks of outstanding project management. And yet you're still having trouble keeping your projects on schedule.
Creative Project Management adds two new elements to... | | 3ds Max Speed Modeling for 3D Artists
This book is aimed at artists who already know essentials of modeling and are considering modeling specialization. A big part of specialization involves seeking ways to streamline your work flow. Possibly you're a diploma student and want to level up your 3ds Max skills after a short course, or possibly you're self-taught
and want... |
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Software Engineering: A Methodical Approach
This text provides a comprehensive, but concise introduction to software engineering. It adopts a methodical approach to solving software engineering problems proven over several years of teaching, with outstanding results.
The book covers concepts, principles, design, construction, implementation, and management issues of... | | How to Cheat in Photoshop CS4: The art of creating photorealistic montagesDo you want to let your creativity run wild in Photoshop, but don't know where to start? Are you having trouble getting your ideas out of your head and onto the screen? Do you need your photomontages to look convincing... and fast?
Nobody knows more about how to work quickly under pressure and still produce top-notch results than... | | Asthma: The Biography (Biographies of Diseases)
Asthma is a familiar and growing disease today, but its story goes back to the ancient world, as we know from accounts in ancient texts from China, India, Greece and Rome. It was treated with acupuncture and Ayurveda.
As Western medicine developed, the nature of asthma became clearer, and its basis in the lungs recognized.... |
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