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Business and Competitive Analysis: Effective Application of New and Classic Methods
Business and Competitive Analysis: Effective Application of New and Classic Methods

“I believe that this book will fill a great need for both full-time competitive intelligence practitioners, and those looking to add analytical skills to their managerial tool kit.”
--Bill Fiora, Partner and Founder, Outward Insights

  

Interactive Project Management: Pixels, People, and Process (Voices That Matter)
Interactive Project Management: Pixels, People, and Process (Voices That Matter)

As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and...

Essentials of Child Psychopathology (Essentials of Behavioral Science Series)
Essentials of Child Psychopathology (Essentials of Behavioral Science Series)
The only concise, comprehensive overview of child psychopathology covering theory, assessment, and treatment as well as issues and trends

Essentials of Child Psychopathology provides students and professionals with a comprehensive overview of critical conceptual issues in child and adolescent psychopathology. The text covers the major theories,...

Oracle SQL*Plus Pocket Reference (2nd Edition)
Oracle SQL*Plus Pocket Reference (2nd Edition)
SQL*Plus is available at every Oracle site--from the largest data warehouse to the smallest single-user system--and it's a critical tool for virtually every Oracle user. Despite its wide use, few developers and DBAs know how powerful a tool SQL*Plus can be.

This pocket reference provides quick reference information that will help you use...

The New Commodity Trading Guide: Breakthrough Strategies for Capturing Market Profits
The New Commodity Trading Guide: Breakthrough Strategies for Capturing Market Profits

“I’ve been trading stocks and commodities for more than 30 years, and I’ve read any number of how-to books, but George Kleinman’s The New Commodity Trading Guide is as clear, precise, and useful as any book I’ve come across during my career. I cannot recommend it strongly enough, if...

Professional Microsoft SQL Server 2012 Administration
Professional Microsoft SQL Server 2012 Administration

SQL SERVER 2012 REPRESENTS A SIZABLE jump forward in scalability, performance, and usability for the DBA, developer, and business intelligence (BI) developer. It is no longer unheard of to have 40-terabyte databases running on a SQL Server. SQL Server administration used to just be the job of a database administrator (DBA), but as SQL Server...

Environmental Chemistry and Toxicology of Mercury
Environmental Chemistry and Toxicology of Mercury

The book that looks at mercury's impact on the planet today

Recent research by the EPA has concluded that one in six women of childbearing age have unsafe levels of mercury in their bodies, which puts 630,000 newborn babies each year at risk of neurological impairment. Mercury poses severe risks to the health of animals and...

Skin Protection: Practical Applications in the Occupational Setting (Current Problems in Dermatology, Vol. 34)
Skin Protection: Practical Applications in the Occupational Setting (Current Problems in Dermatology, Vol. 34)

The differential application of skin protection in occupational settings becomes increasingly complex. Due to new scientific results and technological aspects as well as European and US regulations that have to be considered in the context of cosmetics and personal protective equipment, the practical application of skin protection requires...

Python High Performance Programming
Python High Performance Programming

If you have at least a basic knowledge of Python, this book will help you maximize the performance of your code and applications. Easy to follow tutorials will make you a hard act to follow in Python programming.

Overview

  • Identify the bottlenecks in your applications and solve them using the best...
The Case for Virtual Business Processes : Reduce Costs, Improve Efficiencies, and Focus on Your Core Business
The Case for Virtual Business Processes : Reduce Costs, Improve Efficiencies, and Focus on Your Core Business

The dot-com collapse generally discredited the idea of leveraging the Internet to build viable businesses. Many market pundits have decried the concept without examining the underlying dynamics associated with these companies' failures. The truth is, prior business models were built on a flawed business case, not bad technology....

Marketing to the Social Web: How Digital Customer Communities Build Your Business
Marketing to the Social Web: How Digital Customer Communities Build Your Business

An updated and expanded Second Edition of the popular guide to social media for the business community

Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to...

The CISSP Prep Guide: Mastering the Ten Domains of Computer Security
The CISSP Prep Guide: Mastering the Ten Domains of Computer Security
A one-stop source of information covering everything you’ll need to know in order to pass the CISSP examination

The CISSP Prep Guide

From stolen intellectual proprietary and denial of service attacks to unauthorized use of critical resources and computer viruses, e-business companies face numerous threats each day that can...

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