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Experience the Message: How Experiential Marketing Is Changing the Brand World
Experience the Message: How Experiential Marketing Is Changing the Brand World
Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...
Excel Formulas and Functions For Dummies
Excel Formulas and Functions For Dummies

Learn to use Excel for practical, day-to-day calculations

Excel is a powerful program with more than 300 built-in functions that can be used to perform an almost infinite number of calculations. This friendly book shows you how to use the 150 most valuable ones in real-world situations: to compare the cost of buying vs....

Web Developer's Reference Guide
Web Developer's Reference Guide

A one-stop guide to the essentials of web development including popular frameworks such as jQuery, Bootstrap, AngularJS, and Node.js

About This Book

  • Understand the essential elements of HTML, CSS, and JavaScript, including how and when to use them
  • Walk through three of the...
The Age of Dinosaurs: The Rise and Fall of the World’s Most Remarkable Animals
The Age of Dinosaurs: The Rise and Fall of the World’s Most Remarkable Animals

Think you know about dinosaurs? Think again! New York Times bestselling and award-winning author Steve Brusatte brings young scientists and readers everywhere into his world of massive herbivores and fearsome predators, daily unexpected discoveries, and all the new science used to learn about some of the...

More About High-volume Web Sites (IBM Redbooks)
More About High-volume Web Sites (IBM Redbooks)

In 1999, Dr Willy Chiu, noticing the emergence of many large and complex customer Web sites, and observing how they often failed to deliver the expected robustness and customer satisfaction, set up a new team within IBM called the High-Volume Web Sites (HVWS) team. This team was chartered to work with customers and IBM internal teams involved in...

Mmurtl V1.0
Mmurtl V1.0
Computer programmers and software engineers work with computer operating systems
every day. They use them, they work with them, and they even work "around" them to
get their jobs done. If you’re an experienced programmer, I’m willing to bet you’ve
pondered changes you would make to operating systems you
...
Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphere--and making money, influencing elections, getting hired, growing market share, and having fun--to the tune of 8,000 new bloggers a day.

Clear Blogging sets out to...

The Enduring Library: Technology, Tradition, and the Quest for Balance
The Enduring Library: Technology, Tradition, and the Quest for Balance
George Eliot’s Middlemarch, deemed by many the finest English-language novel of the nineteenth century, is rooted in a particular time and place. The time is the late 1820s and early 1830s and the place England—a country going through a profound change. Superstition was giving way to science, quackery to scientific medicine,...
Encyclopedia of Junk Food and Fast Food
Encyclopedia of Junk Food and Fast Food
Eating junk food and fast food is a great all-American passion. American kids and grownups love their candy bars, Big Macs and supersized fries, Doritos, Twinkies, and Good Humor ice cream bars. The disastrous health effects from the enormous appetite for these processed fat- and sugar-loaded foods are well publicized now. This was particularly...
Graphics Gems Iv/Book and Mac Version Disk (The Graphics Gems Series) (No.4)
Graphics Gems Iv/Book and Mac Version Disk (The Graphics Gems Series) (No.4)

We make images to communicate. The ultimate measure of the quality of our images is how well they communicate information and ideas from the creator’s mind to the perceiver’s mind. The efficiency of this communication, and the quality of our image, depends on both what we want to say and to whom we intend to say it. I believe that...

Management and the Arts, Fourth Edition
Management and the Arts, Fourth Edition

Management and the Arts, Fourth Edition provides you with theory and practical applications from all management perspectives including planning, marketing, finance, economics, organizational, staffing, and group dynamics ALL related to an arts organization. Whether you are a manager in a theatre, museum, dance company, or opera, you will gain...

Learning Physics Modeling with PhysX
Learning Physics Modeling with PhysX

In this day and age, physics engines play a very critical role in the success of a sophisticated game. PhysX is a state-of-the-art cross-platform physics engine widely used by top game studios and developers. It contains all the physics-related components you will need and exploits the parallel-processing capability of modern GPUs as well as...

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