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Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers

Make the most of your ability to teach business-to-business marketing!

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and
...

Positive Working Relationships: Management Extra
Positive Working Relationships: Management Extra

Management Extra brings all the best management thinking together in one package.

The series fuses key ideas with applied activities to help managers examine and improve how they work in practice.

Management Extra is an exciting, new approach to management development. The books provide the basis for
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IBM Cognos Business Intelligence V10.1 Handbook
IBM Cognos Business Intelligence V10.1 Handbook

IBM® Cognos® Business Intelligence (BI) helps organizations meet
strategic objectives and provides real value for the business by delivering the information everyone needs while also reducing the burden on IT.

This IBM Redbooks® publication addresses IBM Cognos Business Intelligence V10.1. You can use this book...

Xamarin Mobile Application Development for Android (Community Experience Distilled)
Xamarin Mobile Application Development for Android (Community Experience Distilled)

Get up to speed with mobile computing with this step-by-step guide to developing and testing an Android app using C# and Xamarin. From first principles to distribution, everything you need is here.

Overview

  • Gain an understanding of both the Android and Xamarin platforms
  • Build a working...
The Agile Culture: Leading through Trust and Ownership
The Agile Culture: Leading through Trust and Ownership

Build Agile Cultures That Unleash Passion, Innovation, and Performance

 

What do you want? Delighted customers. How do you get them? By rapidly delivering innovative, exciting products and services your customers will love to use. How do you do this?...

Apache Camel Developer's Cookbook (Solve Common Integration Tasks With Over 100 Easily Accessible Apache Camel Recipes)
Apache Camel Developer's Cookbook (Solve Common Integration Tasks With Over 100 Easily Accessible Apache Camel Recipes)

For Apache Camel developers, this is the book you'll always want to have handy. It's stuffed full of great recipes that are designed for quick practical application. Expands your Apache Camel abilities immediately.

Overview

  • A practical guide to using Apache Camel delivered in dozens of small,...
Beat the Forex Dealer: An insider's look into trading today's foreign exchange market
Beat the Forex Dealer: An insider's look into trading today's foreign exchange market

The foreign-exchange market is often referred to as the Slaughterhouse where novice traders go to get 'chopped up'. It is one of egos and money, where millions of dollars are won and lost every day and phones are routinely thrown across hectic trading desks. This palpable excitement has led to the explosion of the retail FX market,...

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
The field of marketing communications is ever-changing. Brand managers continually attempt to gain advantage over competitors and endeavor to achieve larger market shares and profits for the brands they manage. Marketing communications, or marcom, is just one element of the marketing mix, but advertising, promotions,...
Present Your Way to the Top
Present Your Way to the Top
The beginning of my legal career was not merely inauspicious—it was disastrous. Ever since I was a small child, I had dreamed of becoming a courtroom wizard, mesmerizing the jury with my eloquence and goring hostile witnesses with insightful questions. I was always the victor, never the vanquished. I would not simply be a...
Tableau Dashboard Cookbook
Tableau Dashboard Cookbook

This is a Cookbook containing an extensive series of practical task-based recipes to help you get the most out of using a Tableau dashboard.

This book is ideal for you if you are already familiar with Tableau and want to learn how to create an invaluable tool for your business by building your own dashboard.

...

vSphere Design Best Practices
vSphere Design Best Practices

Apply industry-accepted best practices to design reliable high-performance datacenters for your business needs with this book and ebook.

Overview

  • Learn how to utilize the robust features of VMware to design, architect, and operate a virtual infrastructure using the VMware vSphere platform
  • ...
Beginning iPhone Development with Swift: Exploring the iOS SDK
Beginning iPhone Development with Swift: Exploring the iOS SDK

The team that brought you the bestselling Beginning iPhone Development, the book that taught the world how to program on the iPhone, is back again for Beginning iPhone Development with Swift.This definitive guide is up to date with Apple's new Swift programming language and the latest and greatest iOS 8 SDK, and Xcode...

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