Make the most of your ability to teach business-to-business marketing!

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and...

In tough economic times, when careers are derailed and leaders are forced to rewrite their professional plans, this book enlightens and uplifts. Comebacks...

With more than 50,000 copies sold, Alan Farley’s The Master Swing Trader has become the definitive guide for maximizing profit from short-term price moves. Now in his highly anticipated companion volume, The Master Swing Trader Toolkit: The Market Survival Guide, Farley builds on his proven strategies and techniques and...

Authors James D. Gwartney, Richard L. Stroup, Russell S. Sobel, and David Macpherson, believe that a course on principles of economics should focus on the power and relevance of the economic way of thinking. It is this belief and corresponding writing approach that has made ECONOMICS: PRIVATE AND PUBLIC CHOICE one of South-Western's most...

Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine...

This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing...

This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing...

"If a man is judged by the company he keeps, David Nour's Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships."
—Dennis Sadlowski, President and CEO, Siemens Energy and Automation,...

We are visual animals. But before we can see the world in its true splendor, our brains, just like our computers, have to sort and organize raw data, and then transform that data to produce new images of the world. Beginning Python Visualization: Crafting Visual Transformation Scripts, Second Edition discusses turning many types of...

This is the only book to focus on industrial and environmental applications of synthetic biology, covering 17 of the most promising uses in the areas of biofuel, bioremediation and biomaterials. The contributions are written by experts from academia, non-profit organizations and industry, outlining not only the scientific basics but also the...

The relationship between men and the domestic in eighteenth-century Britain has been obscured by two well-established historiographical narratives. The first charts changes in domestic patriarchy, founded on political patriarchalism in the early modern period and transformed during the eighteenth century by new types of family relationship...