Hero of Alexandria had a great idea. In the first century ad, Hero’s design of the fi rst steam engine was ingenious and workable. Indeed, classical scholars have argued that it could have been combined with other inventions of the era to create a steam locomotive and railroad, transforming commerce and military affairs in the ancient...

This is a manifesto and practical guide for all business people, those involved in marketing and even those who think they're not. These are the folks who have witnessed that the shift in power from business to consumer has dulled the traditional tools of marketing. Our book introduces a radical new approach, and new lexicon, to a...

HIV and Aids teaching is compulsory in British schools but the content is not prescribed. Should teaching in such a difficult field, where there are disputes among experts, be left to secondary school teachers with no specialist knowledge? And is it right that the subject should be compulsory? These awkward issues are confronted in this...

The economic tipping point for the United States is no longer theoretical. It is a reality today. The country has gone from the world's largest creditor to its greatest debtor; the value of the dollar is sinking; domestic manufacturing is winding down - and these trends don't seem to be slowing. Peter Schiff casts a sharp,...

"Good old fashioned advice on how to have a great attitude, delivered in a pithy andinteresting way."
—Karen Leland, bestselling author of Watercooler Wisdom: How Smart People Prosper in the Face of Conflict, Pressure and...

The rapid changes that have taken place globally on the economic, social and business fronts characterized the 20th century. The magnitude of these changes has formed an extremely complex and unpredictable decision-making framework, which is difficult to model through traditional approaches. The main purpose of this book is to present the...

In Way of the...