PRINCIPLES OF MICROECONOMICS continues to be the most popular and widely used text in economics classrooms today. The fifth edition features a strong revision of content in all 36 chapters while maintaining the clear, accessible writing style and precise presentation that are the hallmark of this highly respected author. Dozens of new...
Trust is the foundation of development both in relations among
humans, as well as in relations between institutions such as the firm
and its stakeholders. As the world continues to get smaller, the
mutual interdependence of the corporations and their stakeholders
grows larger. To achieve...
Create new markets for your innovative offering using the field-proven Maverick Method!
Developing an innovative product that breaks all the rules of the market is the first step to success in today’s economy. Now, how do you get it organizations to purchase it? Selling in a New Market Space reveals the sales...
Is your business prepared for the world of ANYWHERE?
“Companies are beginning to conceive, design, develop, and distribute products and services in profoundly new ways…But how to exploit this new connectivity? Read on.” —From the Foreword by Don Tapscott, bestselling author of Grown Up...
The authoritative classic--revised and updated for today's Six Sigma practitioners
Whether you want to further your Six Sigma training to achieve a Black or Green Belt or you are totally new to the quality-management strategy, you need reliable guidance. The Six Sigma Handbook, Third Edition shows you, step by step,...
The secrets to grabbing your share of an $800 billion market!
“A recommended read for anyone in line-management or businessdevelopment roles, whether selling to the Fortune 500 or public sector. The book imparts commonsense information presented in a way that is easy to relate to and is useable.” Lisa...
Battle-tested strategies for marketing your product or service to victory!
Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets...
This is a book for investors about investing. It
focuses on the factors that will best determine if
you will make or lose money, and whether you'll
beat the market.
You might naturally assume, then, that you'll
be reading about how to pick stocks—so that you
buy GEICO instead of Bank of...
In a rising Saudi Arabian city, far from weary, recession-scarred America, a struggling businessman pursues a last-ditch attempt to stave off foreclosure, pay his daughter’s college tuition, and finally do something great. In A Hologram for the King, Dave Eggers takes us around the world to show how one man fights...
How did today's rich states first establish modern fiscal systems? To answer this question, Political Transformations and Public Finances by Mark Dincecco examines the evolution of political regimes and public finances in Europe over the long term. The book argues that the emergence of efficient fiscal institutions was the result of two...
This book began its life as my doctoral dissertation at the University of
Pennsylvania. Many thanks to my mentors: the members of my committee,
Josef Wegner, David P. Silverman, and Miroslav Bárta, who provided
helpful feedback and support at the early stages of my research,
and Salima
Investors and technology gurus have called big data one of the most important trends to come along in decades. Big Data Bootcamp explains what big data is and how you can use it in your company to become one of tomorrow’s market leaders. Along the way, it explains the very latest...
