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Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's...

WebGL Game Development
WebGL Game Development

WebGL is the standard for rendering 3D graphics in a browser using JavaScript. This book will teach you to exploit the full potential of WebGL in game development by rendering complex 3D objects. The essential tutorial.

Overview

  • Load and render complex 3D objects in WebGL using JavaScript
  • ...
Fuzzy Relational Calculus: Theory, Applications And Software (Advances in Fuzzy Systems)
Fuzzy Relational Calculus: Theory, Applications And Software (Advances in Fuzzy Systems)

This book examines fuzzy relational calculus theory with applications in various engineering subjects. The scope of the text covers unified and exact methods with algorithms for direct and inverse problem resolution in fuzzy relational calculus. Extensive engineering applications of fuzzy relation compositions and fuzzy linear systems...

Pro Express.js: Master Express.js: The Node.js Framework For Your Web Development
Pro Express.js: Master Express.js: The Node.js Framework For Your Web Development

Pro Express.js is for the reader who wants to quickly get up-to-speed with Express.js, the flexible Node.js framework. Author Azat Mardan clearly explains how to start developing with Express.js with a basic 'Hello World', and then delves into a deep API reference, before looking at common and abstract development problems....

Ready: A Commodore 64 Retrospective
Ready: A Commodore 64 Retrospective

How did the Commodore 64 conquer the hearts of millions and become a platform people still actively develop for even today? What made it so special?

This book will appeal to both those who like tinkering with old technology as a hobby and nostalgic readers who simply want to enjoy a trip down memory lane. It discusses in a concise...

Enabling Flexibility in Process-Aware Information Systems: Challenges, Methods, Technologies
Enabling Flexibility in Process-Aware Information Systems: Challenges, Methods, Technologies

In today’s dynamic business world, the success of a company increasingly depends on its ability to react to changes in its environment in a quick and flexible way. Companies have therefore identified process agility as a competitive advantage to address business trends like increasing product and service variability or faster time to...

Doing Data Science: Straight Talk from the Frontline
Doing Data Science: Straight Talk from the Frontline

Now that people are aware that data can make the difference in an election or a business model, data science as an occupation is gaining ground. But how can you get started working in a wide-ranging, interdisciplinary field that’s so clouded in hype? This insightful book, based on Columbia University’s Introduction to...

Pro Drupal as an Enterprise Development Platform (Expert's Voice in Web Development)
Pro Drupal as an Enterprise Development Platform (Expert's Voice in Web Development)

In Pro Drupal as an Enterprise Development Platform authors Jamie Kurtz and Thomas Besluau explain how developers can save themselves time and money, and build their applications faster with fewer bugs by using the Drupal CMS as a foundation for their projects. The days when custom client applications were built entirely from scratch...

You Don't Know JS: Scope & Closures
You Don't Know JS: Scope & Closures

No matter how much experience you have with JavaScript, odds are you don’t fully understand the language. This concise yet in-depth guide takes you inside scope and closures, two core concepts you need to know to become a more efficient and effective JavaScript programmer. You’ll learn how and why they work, and how an...

Practical Neo4j
Practical Neo4j

Why have developers at places like Facebook and Twitter increasingly turned to graph databases to manage their highly connected big data? The short answer is that graphs offer superior speed and flexibility to get the job done.

It’s time you added skills in graph databases to your toolkit....

Pro Android Games
Pro Android Games

In the last few years, Android has progressed with the debut of better fonts, new User Interface and Experience (UI/UX) APIs, tablet considerations, multi-touch capabilities, multi-tasking, faster performance, improved battery management techniques, and now Google TV Android Apps for the Android game...

Using Technology to Sell: Tactics to Ratchet Up Results
Using Technology to Sell: Tactics to Ratchet Up Results

"Using Technology to Sell is filled with practical, effective techniques to sell more by leveraging the plethora of tools and information in today’s world. By applying these principles, you'll open more doors, increase your productivity, speed up decisions, and close more deals."

...

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