The McGraw-Hill 36-Hour Course: Online Marketing is a book that will teach you about online marketing tools and how to apply them to support marketing credibility, visibility, and sellability. This book is written for students, entrepreneurs, marketers, and professionals—in short, anyone who wants to understand the art and...

Looking at the past years of application development, as a developer you might have noticed a significant shift from desktop applications to web applications. The Web has evolved as the major platform for applications and is going to take over many facets—not only in development but also in everyday life, resulting in this shift...

Different kinds of objects containing data are found on the Internet, including structured (e.g., relational) databases, collections of documents, and search engines. On the one hand, creating, storing, manipulating, and retrieving Internet documents can benefit from techniques known from the databases and data modeling...

It is amusing that the first part of this book to be read is the last part to be written. It provides, however, an opportunity to share with you a little about how writing and editing this book has changed my thinking not just about enterprise architecture (EA), or about the role of information technology (IT) and IT professionals in...

With the overall complexity involved in creating games becoming exceedingly difficult and expensive with every successive console generation, many game developers have turned to middleware engines, such as the CryENGINE, that offer a complete pipeline for the game development process. CryENGINE is a perfect fit for most developers as it...

Over the past decade,...

Did you ever imagine yourself writing a computer game and being able to make money selling it? With Apple’s iTunes App Store and the accompanying mobile devices iPhone, iPod touch, and iPad, it’s now easier than ever. Of course, that doesn’t mean it’s easy— there’s still a lot to learn about game...

When we began creating Unity, we were just three programmers working on a beautiful little game. There weren't any good game engines that one could license without putting down wads of cash, so we created our own. We eventually decided that we enjoyed the challenge of making great tools even more than making games, and after some soul...