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 Strategic Marketing Management
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:
* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy... |  |  Discrete-Time Processing of Speech Signals (Ieee Press Classic Reissue)
Commercial applications of speech processing and recognition are fast becoming a growth industry that will shape the next decade. Now students and practicing engineers of signal processing can find in a single volume the fundamentals essential to understanding this rapidly developing field. IEEE Press is pleased to publish a classic reissue... |  |  Negotiation at Work: Maximize Your Team's Skills with 60 High-Impact Activities
Negotiation is an essential part of doing business, but to be an effective negotiator one must master a wide variety of skills such as listening, self-awareness, conflict resolution, assertiveness, and more. So it stands to reason that in order to teach such a complicated subject, managers and trainers need proven, powerful activities.... |
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