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Google Advertising Tools : Cashing in with AdSense, AdWords, and the Google APIs
Google Advertising Tools : Cashing in with AdSense, AdWords, and the Google APIs

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to...

Fixed Effects Regression Methods for Longitudinal Data Using SAS
Fixed Effects Regression Methods for Longitudinal Data Using SAS
Every empirical researcher knows that randomized experiments have major advantages over observational studies in making causal inferences. Randomization of subjects to different treatment conditions ensures that the treatment groups, on average, are identical with respect to all possible characteristics of the subjects, regardless of whether those...
Mastering VMware vSphere 5.5
Mastering VMware vSphere 5.5

The 2013 edition of the bestselling vSphere book on the market

Virtualization remains the hottest trend in the IT world, and VMware vSphere is the industry's most widely deployed virtualization solution. The demand for IT professionals skilled in virtualization and cloud-related technologies is great and expected to keep...

Apple Pro Training Series: Final Cut Pro X Advanced Editing
Apple Pro Training Series: Final Cut Pro X Advanced Editing

 

This book takes a hands-on approach to using the software. It’s divided into projects— based on footage on the accompanying DVD—that teach you advanced techniques as you work through the lessons. Every exercise is designed to get you editing and creating effects professionally
...
The Future of the MBA: Designing the Thinker of the Future
The Future of the MBA: Designing the Thinker of the Future

The MBA is probably the hottest ticket among the current university graduate degree offerings--every year, more than 120,000 students enroll in MBA programs in the United States, and the estimates in Europe do not lag far behind. In addition, job prospects have never looked better for business school graduates; corporations are hiring more...

Practical Standards for Microsoft Visual Basic .NET
Practical Standards for Microsoft Visual Basic .NET

Microsoft Visual Basic has the largest user base of any development language in the world, and the ranks are growing. Estimates put the number of users of Visual Basic at about 3 million. Once considered a hobbyist's language, Visual Basic has quickly gained the respect of serious developers and is now widely used in...

Lean Integration: An Integration Factory Approach to Business Agility
Lean Integration: An Integration Factory Approach to Business Agility

Use Lean Techniques to Integrate Enterprise Systems Faster, with Far Less Cost and Risk

 

By some estimates, 40 percent of IT budgets are devoted to integration. However, most organizations still attack integration on a project-by-project basis,...

Eating Fossil Fuels: Oil, Food and the Coming Crisis in Agriculture
Eating Fossil Fuels: Oil, Food and the Coming Crisis in Agriculture
The miracle of the Green Revolution was made possible by cheap fossil fuels to supply crops with artificial fertilizer, pesticides, and irrigation. Estimates of the net energy balance of agriculture in the United States show that ten calories of hydrocarbon energy are required to produce one calorie of food. Such an imbalance cannot...
QuickBooks 2009 For Dummies (Computer/Tech)
QuickBooks 2009 For Dummies (Computer/Tech)
Got a business to run? QuickBooks makes small-business accounting easier, and QuickBooks 2009 For Dummies shows you how! Bookkeeping may not be your favorite part of running a small business, so learning to use QuickBooks might pay off in more ways than one.

QuickBooks helps you keep financial records, prepare invoices and record...

Encyclopaedia Arcane: Battle Magic - The Eldritch Storm
Encyclopaedia Arcane: Battle Magic - The Eldritch Storm
Encyclopaedia Arcane: Battle Magic Continuing the Encyclopaedia Arcane series. Battle Magic introduces the greatest force of sorcery into the d20 System. Battle Mages of incredible power are able to blast entire hordes of enemies apart with fire and lightning - now, for the very first time, players too can access this awesome destructive force....
Mathematics of Fuzzy Sets and Fuzzy Logic (Studies in Fuzziness and Soft Computing)
Mathematics of Fuzzy Sets and Fuzzy Logic (Studies in Fuzziness and Soft Computing)

This book presents a mathematically-based introduction into the fascinating topic of Fuzzy Sets and Fuzzy Logic and might be used as textbook at both undergraduate and graduate levels and also as reference guide for mathematician, scientists or engineers who would like to get an insight into Fuzzy Logic.

Fuzzy Sets have been...

Design of Industrial Information Systems
Design of Industrial Information Systems
Long term growth in productivity is critically important to improving the standard of living of our society. Over the past ten years (1996–2005), average annual productivity growth in the non-farm business sector has been twice as high as it was in the prior fi fteen years (1981–1995). In the manufacturing sector, it has been even more...
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