EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing...

Information technology auditing and Sarbanes-Oxley compliance have several overlapping characteristics. They both require ethical accounting practices, focused auditing activities, a functioning system of internal control, and a close watch by the board’s audit committee and CEO. Written as a contribution to the accounting and auditing...

The recognition that chemicals in food, whatever their origin, might present a risk to the consumer has long been recognised. However, early food regulations at the beginning of the century were primarily aimed at prevention of adulteration and fraud rather than directed at consumer safety. It is only in the second half of the century...

Making a robot that looks and behaves like a human being has been the subject of many popular science fiction movies and books. Although the development of such a robot faces many challenges, the making of a virtual human has long been potentially possible. With recent advances in various key technologies related to hardware and...

I suppose there are several questions that may be running through your head as you contemplate reading this book: Who is the intended audience for this book? How is this book different from book ‘x’ (insert your favorite title here)? Why should I buy it? Because these are all fair questions and I am asking you to plunk...

At last, here is a book about the computers that people really use, with practical tips about how to use them. Practical PC provides a state-of-the-art introduction to Windows-based PCs, written in an easy-to-read style. In addition to the printed book, you receive a multimedia version of the entire textbook with videos and interactive...

This conference will discuss issues pertaining to...

Recent scandals in the biosciences have highlighted the perils of communicating science. Many observers have therefore begun to ask questions about the pressures on scientists and the media to hype-up claims of scientific breakthroughs. Journalists, science writers and scientists themselves have to report complex and rapidly-developing...