ESSENTIALS OF STRATEGIC MANAGEMENT, 2E, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 8E, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of...

Within contemporary society, globalization has emerged as a key concern at the centre of ethical, legal and policy debates relating to health care. Conflicts between public interests and individual rights, the challenge of regulating health professionals and access to health services, and the effects of a global market all feature prominently...

This Acta Neurochirurica supplement distills the accomplishments of the Joint Convention of the Academia Eurasania Nuerochirurgica and the German Academy of Neurosurgery held in Bamberg, Germany from Sept. 1-3 2005. The main focus is "Medical Technologies for Neurosurgery," including: imaging, image processing, robotics, workflow...

The wealth of insights into the brain’s functioning gained by neuroscience in recent years led to the development of new possibilities for intervening in the brain such as neurotransplantation, neural prostheses and brain stimulation techniques. Moreover, new and safer classes of psychopharmaceutical drugs lend themselves to...

This casebook is intended as a supplement to any primary auditing text, as it helps extend and focus classroom discussions on the impact of Sarbanes-Oxley. It grabs student interest by providing engaging, real- world examples of the auditing environment pre- and post-Sarbanes-Oxley.
The text presents a total of 35 “ripped from...

Nurses are increasingly being asked to provide information when a genetic diagnosis is made, whether to the individual patient or to members of his or her family. This book provides a comprehensive introduction to present day genetic services, to help professionals feel more confident when dealing with queries or advising where to go for...

This groundbreaking textbook intertwines the subjects of dental hygiene and dental therapy to provide a comprehensive resource for students of these courses, as well as those studying new degree programmes in oral health science. Clinical Textbook of Dental Hygiene and Therapy has been designed as a dedicated companion text for these...

Financial Accounting helps students “nail” the accounting cycle up front in order to increase success and retention later on. The concepts and mechanics students learn in the critical ‘accounting cycle’ chapters are used consistently and repetitively—and with clear-cut details and...

For more than a decade, Textbook of Physical Diagnosis has detailed how to derive the maximum diagnostic information from interviewing and examining patients. Now the text that has been labeled "the Gray's Anatomy of physical diagnosis" returns in a New Edition that continues to emphasize a "patient first" philosophy....

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical...

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of...

Cyber Warfare explores the battlefields, participants and tools and techniques used during today's digital conflicts. The concepts discussed in this book will give those involved in information security at all levels a better idea of how cyber conflicts are carried out now, how they will change in the future and how to detect and...