The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.

'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field...

Now you can focus on the concepts, methods, and uses of managerial accounting that will prepare you to become an effective manager in today's business world. This classic MBA text balances managerial accounting coverage with a strong emphasis on management decision-making. You learn how to truly use the financial information, rather than...

The sixth edition of ACCOUNTING INFORMATION SYSTEMS provides thorough and up-to-date coverage of accounting information systems and related technologies. It features an early presentation of transaction cycles, as well as an emphasis on ethics, fraud, and the modern manufacturing environment. The book focuses on the needs and responsibilities...

This companion opens with an historical overview of aesthetics including entries on Plato, Aristotle, Kant, Nietzsche, Heidegger, Adorno, Benjamin,...

This updated textbook provides a resource on the non-technical aspects of professional practice for both engineering students and young technical professionals. Coverage supports the Accreditation Board for Engineering and Technology (ABET)'s Engineering Criteria 2000, as well as ASCE's current BoK and ASME and AIChE's BoKs. The...

This book presents an integrated systems approach to the evaluation, analysis, design, and maintenance of civil engineering systems. Addressing recent concerns about the world's aging civil infrastructure and its environmental impact, the author makes the case for why any civil infrastructure should be seen as part of a larger whole. He...

As the study of time has flourished in the physical and human sciences, the philosophy of time has come into its own as a lively and diverse area of academic research. Philosophers investigate not just the metaphysics of time, and our experience and representation of time, but the role of time in ethics and action, and philosophical issues in...

This work examines the unique way in which Benedict de Spinoza (1632-77) combines two significant philosophical principles: that real existence requires causal power and that geometrical objects display exceptionally clearly how things have properties in virtue of their essences. Valtteri Viljanen argues that underlying Spinoza's...

This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of...

Yoga — Philosophy for Everyone presents a wide array of perspectives by people whose lives have been touched by yoga. Addressing myriad aspects of yoga's divergent paths, topics include body...

This new edition is updated...

Vector shape handling
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