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Ethics In Public Relations: A Guide To Best Practice
Ethics In Public Relations: A Guide To Best Practice

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relation gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in...

Stem Cells: New Frontiers in Science & Ethics
Stem Cells: New Frontiers in Science & Ethics

Fast-moving and ever-changing, stem cell science and research presents ongoing ethical and legal challenges in many countries. Each development and innovation throws up new challenges. This is the case even where new developments initially seem to solve old dilemmas. Sometimes it becomes evident that new science does not in fact solve old...

Passing the PMP® Exam: How to Take It and Pass It
Passing the PMP® Exam: How to Take It and Pass It

This book uses the PMBOK Guide, Third Edition, so that all information is up to date for the new PMP examination.

Don't just take the PMP® exam: Pass it, the first time!

Less than 50% of PMP exam candidates...

Biological Anthropology of the Human Skeleton
Biological Anthropology of the Human Skeleton

An Indispensable Resource on Advanced Methods of Analysis of Human Skeletal and Dental Remains in Archaeological and Forensic Contexts

Now in its third edition, Biological Anthropology of the Human Skeleton has become a key reference for bioarchaeologists, human osteologists, and paleopathologists...

Foundations for Research: Methods of Inquiry in Education and the Social Sciences
Foundations for Research: Methods of Inquiry in Education and the Social Sciences
This text is designed for use in introductory research courses in the professional fields and social sciences. The major goal of the book is to acquaint students and beginning researchers with a broad view of research methodologies, as well as an
understanding of the assumptions that inform each of these approaches. Because the book presents
...
Engineering Your Future: The Professional Practice of Engineering
Engineering Your Future: The Professional Practice of Engineering

This updated textbook provides a resource on the non-technical aspects of professional practice for both engineering students and young technical professionals. Coverage supports the Accreditation Board for Engineering and Technology (ABET)'s Engineering Criteria 2000, as well as ASCE's current BoK and ASME and AIChE's BoKs. The...

Ethics: The Heart of Health Care
Ethics: The Heart of Health Care

Ethics: The Heart of Health Care — a classic ethics text in medical, health and nursing studies — is recommended around the globe for its straightforward introduction to ethical analysis. In this Third Edition David Seedhouse again demonstrates tangibly and graphically how ethics and health care are inextricably...

Understanding Your Users: A Practical Guide to User Requirements Methods, Tools, and Techniques
Understanding Your Users: A Practical Guide to User Requirements Methods, Tools, and Techniques
"I wish I'd had this book ten years ago; it would have saved me an awful lot of time. It's the kind of eminently practical guide that I really appreciate, and the case studies are excellent. I highly recommend it!"
--Steve Krug, author of Don't Make Me Think! A Common Sense Approach to Web Usability

"Courage and
...
The Development of Ethics, Volume 3: From Kant to Rawls
The Development of Ethics, Volume 3: From Kant to Rawls

This book is a selective historical and critical study of moral philosophy in the Socratic tradition, with special attention to Aristotelian naturalism. It discusses the main topics of moral philosophy as they have developed historically, including: the human good, human nature, justice, friendship, and morality; the methods of moral inquiry;...

Retail Marketing Management
Retail Marketing Management

For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking...

The Development of Ethics: A Historical and Critical Study Volume II: From Suarez to Rousseau
The Development of Ethics: A Historical and Critical Study Volume II: From Suarez to Rousseau

Discussion of natural law reaches a new level of sophistication in Suarez’s elaborate and careful treatment. He takes account of Aquinas, Scotus, Ockham, and their successors, and claims to defend Aquinas’ views on the main issues. Since his discussion is usually fuller than Aquinas’ discussion, and explores questions that...

Handbook of Visual Communication : Theory, Methods, and Media (LEA's Communication Series)
Handbook of Visual Communication : Theory, Methods, and Media (LEA's Communication Series)
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together...
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