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Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
“This is essentially a useful guide for brand managers in organisations without long-term wisdom.” (Brand Strategy, May 2004)

“If this review were to be only two words, they would be 'Buy this!' [this] book is an essential, authoritative and easy-to-understand..” (Media Week 4 May 2004)

"...an admirable
...
Viking Silver, Hoards and Containers: The Archaeological and Historical Context of Viking-Age Silver Coin Deposits in the Baltic c. 800–1050 (Routledge Archaeologies of the Viking World)
Viking Silver, Hoards and Containers: The Archaeological and Historical Context of Viking-Age Silver Coin Deposits in the Baltic c. 800–1050 (Routledge Archaeologies of the Viking World)

It is widely accepted that the Viking Age (c. 800–1050) stimulated the development of long-distance, regional and local trade and exchange networks. The clearest archaeological evidence for these contacts is mainly in the form of silver artefacts predominantly found in hoards in Northern and Central Europe – the Baltic...

Frommer's Eastern Europe (Frommer's Complete)
Frommer's Eastern Europe (Frommer's Complete)
  • Travel to Eastern Europe is booming-international arrivals to Eastern Europe have increased by an average of 3.9 percent each year since 2004
  • Destinations covered in this guide are Bulgaria, the Czech Republic, Croatia, Hungary, Poland, Romania, Moscow & St. Petersburg, Slovakia, Slovenia,and Kaliningrad...
Pediatric Craniovertebral Junction Diseases: Surgical Management of Craniovertebral Junction Diseases in Children
Pediatric Craniovertebral Junction Diseases: Surgical Management of Craniovertebral Junction Diseases in Children

​This dedicated volume in the series Advances and Technical Standards in Neurosurgery (ATSN) provides a comprehensive approach to diseases of the craniovertebral junction (CVJ) and their management based on the multidisciplinary cooperation of neurosurgeons, anatomists, neuroradiologists, and neuroanesthesiologists. The contributing...

Fundamentals of Telecommunications, 2nd Edition
Fundamentals of Telecommunications, 2nd Edition
The Second Edition of this popular text is updated with THE latest advances in telecommunications

The standard of excellence set in the critically acclaimed Fundamentals of Telecommunications continues in this Second Edition, by offering a thorough introduction to the fundamentals of telecommunication networks without bogging the reader down in...

Dreamweaver UltraDev 4 Bible
Dreamweaver UltraDev 4 Bible
From the author of the bestselling Dreamweaver Bible comes an indispensable insider's guide to the hot new software for interactive database-driven Web pages - the completely revamped Macromedia version of Drumbeat, built with Dreamweaver at its core, that lets Web designers output Active Server Pages, Java Server Pages, or Coldfusion pages. The...
Long-Term Preservation of Digital Documents: Principles and Practices
Long-Term Preservation of Digital Documents: Principles and Practices
Key to our culture is that we can disseminate information, and then maintain and access it over time. While we are rapidly advancing from vulnerable physical solutions to superior, digital media, preserving and using data over the long term involves complicated research challenges and organization efforts.

Uwe Borghoff and his coauthors...

Computer Sound Design: Synthesis Techniques and Programming (Music Technology)
Computer Sound Design: Synthesis Techniques and Programming (Music Technology)
This comprehensive introduction to software synthesis techniques and programming is intended for students, researchers, musicians, sound artists and enthusiasts in the field of music technology.

The art of sound synthesis is as important for the electronic musician as the art of orchestration is important for symphonic music
...
Refrigeration and Air-Conditioning, Fourth Edition
Refrigeration and Air-Conditioning, Fourth Edition

Now in its fourth edition, this respected text delivers a comprehensive introduction to the principles and practice of refrigeration. Clear and straightforward, it is designed for students (NVQ/vocational level) and professional HVAC engineers, including those on short or CPD courses. Inexperienced readers are provided with a comprehensive...

Telephone Surveys in Europe: Research and Practice
Telephone Surveys in Europe: Research and Practice

The first part of this book deals with the coverage of landline and mobile phones in Europe. It presents an overview of the coverage and the use of phones as well as the resulting strategies for telephone surveys. The second part addresses the challenge of so-called “mobile‐only” households for survey research. Numerous...

Putin's World: Russia Against the West and with the Rest
Putin's World: Russia Against the West and with the Rest
From renowned foreign policy expert Angela Stent comes a dissection of how Putin created a paranoid and polarized world -- and increased Russia's status on the global stage.


How did Russia manage to emerge resurgent on the world stage and play a weak...
Hubble: 15 Years of Discovery
Hubble: 15 Years of Discovery
Hubble: 15 Years of Discovery forms a key element of the European Space Agency's 15th anniversary celebration activities for the 1990 launch of the NASA/ESA Hubble Space Telescope.

As an observatory in space, Hubble is one of the most successful scientific projects of all time, both in terms of scientific output and its...

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