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Retailization: Brand Survival in the Age of Retailer PowerPresents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study... | | The Harvard Medical School Guide to a Good Night's SleepWhy would I write a book on sleep? After all, everyone sleeps, it looks easy, and nothing much seems to happen while you’re doing it. That’s what I used to think before I started studying sleep. I first came across the intricacies and mysteries of sleep as an undergraduate studying psychobiology at UCLA in the 1970s. I was amazed at how... | | Elgg 1.8 Social Networking
Elgg is a web application for social networking. It has all the features you would expect from a social web application. It has blogging, file sharing, social bookmarking, microblogging, activity streams, groups, "friending", user profiles, and the list goes on. However, Elgg is more than just a web application. It can also be used... |
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Excel Dashboards and Reports For Dummies
Create dynamic dashboards and put your data on display with "For" "Dummies" No matter what business you're in, reports have become a staple of the workplace, but what good is a report if no reads it, or even worse, understands it? This all new edition of "Excel Dashboards & Reports For Dummies" is here to... | | Blender 3D Printing Essentials
Learn 3D printing using the free open-source Blender software. This book gives you both an overview and practical instructions, enabling you to learn how to scale, build, color, and detail a model for a 3D printer.
Overview
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Design beautiful, colourful, and practical objects in Blender to print or...
| | Tribe of Hackers: Cybersecurity Advice from the Best Hackers in the World
Our self-published version of Tribe of Hackers: Cybersecurity Advice from the Best Hackers in the World (9781793464187) has been retired. For the current version of this title, which includes a new cover and introduction, please look for Tribe of Hackers: Cybersecurity Advice from the Best Hackers in the World (9781119643371) available from ... |
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How to Do Everything with Your eBay BusinessJust a few years ago, it seemed like everyone (including yours truly) was describing
theWeb as the newWild,Wild,West for businesspeople—a place where they could
strike out on their own, stake a claim, open up their own storefront, and start to do
business for the first time. Well, the bloom is off the rose, as far as e-commerce... | | Six Sigma for EveryoneA user-friendly guide to the basics of Six Sigma
From noted Six Sigma consultant and author George Eckes comes Six Sigma for Everyone, a practical guide that explains the underpinnings of the revolutionary quality assurance methodology. Appropriate for employees and top management alike, this book is the only one you need if... | | Ultra-Fast ASP.NET 4.5
The time that I spent working at Microsoft was an unexpectedly transforming experience. The first half
of my career regularly put me and the companies I worked with in competition with Microsoft, and I was
often surrounded by anti-Microsoft stories and propaganda. However, when I heard about .NET, I
decided I wanted to know more... |
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