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Better Business Decisions from Data: Statistical Analysis for Professional Success
Better Business Decisions from Data: Statistical Analysis for Professional Success

Everyone encounters statistics on a daily basis. They are used in proposals, reports, requests, and advertisements, among others, to support assertions, opinions, and theories. Unless you’re a trained statistician, it can be bewildering. What are the numbers really saying or not saying? Better Business Decisions from Data:...

Lauren Ipsum: A Story About Computer Science and Other Improbable Things
Lauren Ipsum: A Story About Computer Science and Other Improbable Things

"A looking glass tale for the computer age." —School Library Journal

Lauren Ipsum is a whimsical journey through a land where logic and computer science come to life.

Meet Lauren, an adventurer lost in Userland who needs to find her way home by solving a series of puzzles. As...

Minicircle and Miniplasmid DNA Vectors: The Future of Non-viral and Viral Gene Transfer
Minicircle and Miniplasmid DNA Vectors: The Future of Non-viral and Viral Gene Transfer

This first title on the topic provides complete coverage, including the molecular basis, production and possible biomedical applications. Written by the most prominent academic researchers in the field as well as by researchers at one of the world's leading companies in industrial production of minicircle DNA, this practical book is aimed...

Getting Started with Review Board
Getting Started with Review Board

A complete tour of all the great features of Review Board, from creating a review request to managing Review Board as an administrator. Whether you're in development or quality control, this guide could change your working life.

Overview

  • Learn how to publish code review requests and analyze code in...
Big Picture Economics: How to Navigate the New Global Economy
Big Picture Economics: How to Navigate the New Global Economy

Navigate the economy with this insightful new book The world is awash with economic information. Governments release reports. Pundits give their interpretation on television. And the stock market may go its own way, confusing everyone. How can you better understand what it means for you? Big Picture Economics , a new book by award-winning...

The Business of Design
The Business of Design

For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. In his new book, The Business of Design: Balancing Creativity and Profitability, Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity...

E-Habits: What You Must Do to Optimize Your Professional Digital Presence
E-Habits: What You Must Do to Optimize Your Professional Digital Presence

What Does the Digital You Look Like?

What you read • Where you shop • How you communicate with coworkers, friends, and strangers • Whom you interact with on social networking sites . . . these are just a few of the things that make up the Digital You.

"The Digital You is a complex mosaic of...

Servant-Leadership Across Cultures:  Harnessing the Strengths of the World's Most Powerful Management Philosophy
Servant-Leadership Across Cultures: Harnessing the Strengths of the World's Most Powerful Management Philosophy

We are all under new pressure to produce more for less money—and in less time. Ultimately, this cannot be done unless bosses are able to—in service of their organization—bring out the best in their people.

That is the essence of servant-leadership, the management philosophy originally outlined by organizational...

Everything I Know about Marketing I Learned From Google
Everything I Know about Marketing I Learned From Google

Want Market Share? Google It!

“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”
—Brian Morrissey,
...

Business Modeling: A Practical Guide to Realizing Business Value (The MK/OMG Press)
Business Modeling: A Practical Guide to Realizing Business Value (The MK/OMG Press)

As business modeling becomes mainstream, every year more and more companies and government agencies are creating models of their businesses. But creating good business models is not a simple endeavor. Business modeling requires new skills.

Written by two business modeling experts, this book shows you how to make your business
...

Routledge Dictionary of Economics (1st ed)
Routledge Dictionary of Economics (1st ed)

Compiled to meet the needs of students and professionals in economics, finance, accountancy and business, this wide-ranging, international Dictionary is for everyone who wants an up-to-date resource to the world of economics.

Key Features

  • over 4200 comprehensive A to Z entries, from after-hours to z-score,...
Five Stars: Putting Online Reviews to Work for Your Business
Five Stars: Putting Online Reviews to Work for Your Business

Create positive visibility for your business with this essential roadmap

Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial...

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