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Experience the Message: How Experiential Marketing Is Changing the Brand World
Experience the Message: How Experiential Marketing Is Changing the Brand World
Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...
Mastering AutoCAD Civil 3D 2014: Autodesk Official Press
Mastering AutoCAD Civil 3D 2014: Autodesk Official Press

The complete, detailed reference and tutorial for AutoCAD Civil 3D 2014

AutoCAD Civil 3D is the industry-leading civil engineering software, and this authoritative Autodesk Official Press book has been completely updated to offer you the latest tips, tricks, and techniques of this dynamic engineering program. Packed with...

Adobe Flash CS6 Revealed
Adobe Flash CS6 Revealed

ADOBE FLASH CS6 REVEALED introduces Adobe Flash CS6 Professional, the industry-standard software for developing interactive experiences on the Web, desktops, mobile devices, and tablets. Following an overview of Flash fundamentals, the book progresses to individual Flash skills, such as drawing, animation, special effects, audio, video, and...

Introducing Psychology
Introducing Psychology

So why are you reading ihe preface? The book doesn't really gel going for another 10 pages, so why are you here instead of there? Are you the kind of person who just can't stand the idea of missing something? Are you trying to justify the cost of the book by consuming ever)' word? Did you just open to this page out of habit? Are...

The Motor Car: Past, Present and Future (Mechanical Engineering Series)
The Motor Car: Past, Present and Future (Mechanical Engineering Series)

This book is an introduction to automotive engineering, to give freshmen ideas about this technology. The text is subdivided in parts that cover all facets of the automobile, including legal and economic aspects related to industry and products, product configuration and fabrication processes, historic evolution and future developments.

...
Learn Design for iOS Development
Learn Design for iOS Development

Learn Design for iOS Development is for you if you're an iOS developer and you want to design your own apps to look great and be in tune with the latest Apple guidelines. You'll learn how to design your apps to work with the exciting new iOS 7 look and feel, which your users expect within their latest apps.
...

Exploring Adobe Photshop CS6 (Adobe Cs6)
Exploring Adobe Photshop CS6 (Adobe Cs6)

Fully revised to meet Adobe's Creative Suite 6 release, Exploring Adobe Photoshop CS6 is the resource you need for mastering this industry-standard digital imaging program. From the software's foundations to new features and enhancements only available in version CS6, the book delivers the stellar coverage and tools readers...

From Expert Student to Novice Professional (Professional Learning and Development in Schools and Higher Education)
From Expert Student to Novice Professional (Professional Learning and Development in Schools and Higher Education)

Students entering higher education expect their studies to lead them towards some specific form of professional career. But in this age, complex internationalized professions are the main source of work for graduates, so students need to prepare themselves for a future that can be volatile, changeable and challenging. This book shows how...

Mac Hacks: Tips & Tools for unlocking the power of OS X
Mac Hacks: Tips & Tools for unlocking the power of OS X

Want to take real control of your Mac? The hacks in this book help you dig below the surface to tweak system preferences, mount drives and devices, and generally do things with your system that Apple doesn’t expect you to do. With a little effort, you can make your Mac and its applications perform exactly the way you want them...

The Job Interview Phrase Book: The Things to Say to Get You the Job You Want
The Job Interview Phrase Book: The Things to Say to Get You the Job You Want

"In today's marketplace it is critical that you stand out in a crowd."
--Eric Winegardener, Vice President, Monster Worldwide

In today's tightening job market, the interview is a key stage. But too often in job interviews, candidates freeze and can't find the words they need to make...

Your Executive Coaching Solution: Getting Maximum Benefit from the Coaching Experience
Your Executive Coaching Solution: Getting Maximum Benefit from the Coaching Experience
While much has been written for practicing coaches, this timely new book delivers a first-of-its-kind user's guide for executives and managers considering coaching for themselves or for a member of their team. Joan Kofodimos draws on her nearly 25 years of pioneering work in the field to lay out in precise detail what coaching candidates...
CliffsTestPrep NCLEX-PN (Cliffs Test Prep NCLEX-RN)
CliffsTestPrep NCLEX-PN (Cliffs Test Prep NCLEX-RN)

The CliffsTestPrep series offers full-length practice exams that simulate the real tests; proven test-taking strategies to increase your chances at doing well; and thorough review exercises to help fill in any knowledge gaps.

CliffsTestPrep NCLEX-PN is a complete study guide to help you prepare...

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