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Contemporary Marketing
Contemporary Marketing

 

Products often begin their lives as something extraordinary, and as they grow they continue to
evolve. The most successful products in the marketplace are those that know their strengths and have
branded and marketed those strengths to form a passionate emotional connection with loyal...
Rubberlike Elasticity: A Molecular Primer
Rubberlike Elasticity: A Molecular Primer

Elastomers and rubberlike materials form a critical component in diverse applications that range from tyres to biomimetics and are used in chemical, biomedical, mechanical and electrical engineering. This updated and expanded second edition provides an elementary introduction to the physical and molecular concepts governing elastic behaviour,...

User Interface Design of Electronic Appliances
User Interface Design of Electronic Appliances
User Interface Design for Electronic Appliances fills an aching void in the literature of user experience. While pundits have been busy rhapsodizing about the coming convergence in interactive media, what has actually been happening is an explosive divergence in the form and functions of elec- tronic devices. Convergence, I...
Meso- to Micro- Actuators: A Theoretical and Practical Approach
Meso- to Micro- Actuators: A Theoretical and Practical Approach

Exploring the design and use of micro- and meso-actuators, this book begins with theory and a general synopsis of the state-of-the-art in theoretical research. It discusses how to employ modern approaches in research and design activity, then presents a systematic list of already available products and details their potential for use. Design...

Quality of Life and Human Difference: Genetic Testing, Health Care, and Disability
Quality of Life and Human Difference: Genetic Testing, Health Care, and Disability
Genetic technology has enabled us to test fetuses for an increasing number of diseases and impairments. On the basis of this genetic information, prospective parents can predict – and prevent – the birth of children likely to have those conditions. In developed countries, prenatal genetic testing has now become a...
Topological Data Structures for Surfaces: An Introduction to Geographical Information Science
Topological Data Structures for Surfaces: An Introduction to Geographical Information Science

In Geography and GIS, surfaces can be analysed and visualised through various data structures, and topological data structures describe surfaces in the form of a relationship between certain surface-specific features. Drawn from many disciplines with a strong applied aspect, this is a research-led, interdisciplinary approach to the creation,...

Hypertension Primer: The Essentials of High Blood Pressure
Hypertension Primer: The Essentials of High Blood Pressure
We are delighted to bring you the Hypertension Primer, Third Edition, a decade after the First Edition was launched. Given the breadth and depth of information available in the continuously expanding field of hypertension, our Primer remains a...
Word Parts Dictionary: Standard and Reverse Listings of Prefixes, Suffixes, and Combining Forms
Word Parts Dictionary: Standard and Reverse Listings of Prefixes, Suffixes, and Combining Forms

This dictionary is based on word parts — those prefixes, suffixes, com¬ bining forms and roots which show up repeatedly to form words — and is meant to be used in conjunction with a standard dictionary and a thesaurus. It can help to retrieve words only dimly remembered, or it can lead to specific new words which otherwise...

Time Series Data Analysis Using EViews (Statistics in Practice)
Time Series Data Analysis Using EViews (Statistics in Practice)

Do you want to recognize the most suitable models for analysis of statistical data sets?

This book provides a hands-on practical guide to using the most suitable models for analysis of statistical data sets using EViews - an interactive Windows-based computer software program for sophisticated data analysis, regression, and...

Handbook of Copper Pharmacology and Toxicology
Handbook of Copper Pharmacology and Toxicology
Copper (Cu), an essential trace element, is required for the survival of organisms ranging from bacteria to mammals. Because Cu ions can adopt distinct redox states (oxidized Cu[II] or reduced Cu[I]), they play a pivotal role in cell physiology as catalytic cofactors in the redox chemistry of enzymes involved in a broad spectrum of...
Spectrochemical Analysis Using Infrared Multichannel Detectors
Spectrochemical Analysis Using Infrared Multichannel Detectors
A tremendous growth in the utilization of multichannel detectors for infrared (IR) spectroscopy has been observed over the past decade. In some cases, the incorporation of multichannel detectors has significantly changed the practice of IR spectroscopy; while in others, it has provided new opportunities for spectroscopic...
Mastering Type: The Essential Guide to Typography for Print and Web Design
Mastering Type: The Essential Guide to Typography for Print and Web Design

Good Design, Down to the Letter

Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter...

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