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 Contemporary Marketing
Products often begin their lives as something extraordinary, and as they grow they continue to
evolve. The most successful products in the marketplace are those that know their strengths and have
branded and marketed those strengths to form a passionate emotional connection with loyal ... |  |  Rubberlike Elasticity: A Molecular Primer
Elastomers and rubberlike materials form a critical component in diverse applications that range from tyres to biomimetics and are used in chemical, biomedical, mechanical and electrical engineering. This updated and expanded second edition provides an elementary introduction to the physical and molecular concepts governing elastic behaviour,... |  |  User Interface Design of Electronic Appliances
User Interface Design for Electronic Appliances fills an aching void in the
literature of user experience. While pundits have been busy rhapsodizing
about the coming convergence in interactive media, what has actually been
happening is an explosive divergence in the form and functions of elec-
tronic devices. Convergence, I... |
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 Hypertension Primer: The Essentials of High Blood Pressure
We are delighted to bring you the Hypertension Primer, Third Edition, a decade after the First Edition was launched. Given the breadth and depth of information available in the continuously expanding field of hypertension, our Primer remains a ... |  |  |  |  Time Series Data Analysis Using EViews (Statistics in Practice)
Do you want to recognize the most suitable models for analysis of statistical data sets?
This book provides a hands-on practical guide to using the most suitable models for analysis of statistical data sets using EViews - an interactive Windows-based computer software program for sophisticated data analysis, regression, and... |
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 Handbook of Copper Pharmacology and Toxicology
Copper (Cu), an essential trace element, is required for the survival of organisms
ranging from bacteria to mammals. Because Cu ions can adopt distinct redox states (oxidized
Cu[II] or reduced Cu[I]), they play a pivotal role in cell physiology as catalytic
cofactors in the redox chemistry of enzymes involved in a broad spectrum of... |  |  Spectrochemical Analysis Using Infrared Multichannel Detectors
A tremendous growth in the utilization of multichannel detectors for infrared (IR)
spectroscopy has been observed over the past decade. In some cases, the incorporation
of multichannel detectors has significantly changed the practice of IR
spectroscopy; while in others, it has provided new opportunities for spectroscopic... |  |  Mastering Type: The Essential Guide to Typography for Print and Web Design
Good Design, Down to the Letter
Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter... |
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