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Strategic Marketing: In the Customer Driven Organization
Strategic Marketing: In the Customer Driven Organization
Marketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples,...
Argumentation in Artificial Intelligence
Argumentation in Artificial Intelligence

This volume is a systematic, expansive presentation of the major achievements in the intersection between two fields of inquiry: Argumentation Theory and Artificial Intelligence. Contributions from international researchers who have helped shape this dynamic area offer a progressive development of intuitions, ideas and techniques, from...

Ext JS 3.0 Cookbook
Ext JS 3.0 Cookbook
Clear step-by-step recipes for building impressive rich internet applications using the Ext JS JavaScript library

Master the Ext JS widgets and learn to create custom components to suit your needs Build striking native and custom layouts, forms, grids, listviews, treeviews, charts, tab panels, menus, toolbars and much more for your real-world...

Modern Electric, Hybrid Electric, and Fuel Cell Vehicles: Fundamentals, Theory, and Design, Second Edition
Modern Electric, Hybrid Electric, and Fuel Cell Vehicles: Fundamentals, Theory, and Design, Second Edition

Air pollution, global warming, and the steady decrease in petroleum resources continue to stimulate interest in the development of safe, clean, and highly efficient transportation. Building on the foundation of the bestselling first edition, Modern Electric, Hybrid Electric, and Fuel Cell Vehicles: Fundamentals, Theory, and Design,...

A Combinatorial Introduction to Topology
A Combinatorial Introduction to Topology
Topology is remarkable for its contributions to the popular culture of mathematics. Euler's formula for polyhedra, the four color theorem, the Mobius strip, the Klein bottle, and the general notion of a rubber sheet geometry are all part of the folklore of current mathematics. The student in a first course in topology, however, must often wonder...
Sams Teach Yourself Drupal in 24 Hours
Sams Teach Yourself Drupal in 24 Hours

In just 24 sessions of one hour or less, learn how to build powerful, easy-to-maintain websites with Drupal–fast! Using this book’s straightforward, step-by-step approach, you’ll master every skill you’ll need, from organizing sites and using Drupal’s design themes to setting up search,...

Next-Generation Business Intelligence Software with Silverlight 3
Next-Generation Business Intelligence Software with Silverlight 3

Business Intelligence (BI) software aims to bring together different pieces of a business into views that can make comprehending mountains of data easier. BI is everywhere. Applications that include reports, analytics, statistics, and historical and predictive modeling are all examples of BI applications. Currently, we are in the second...

Beginning CouchDB
Beginning CouchDB

The new world of cloud computing needs data storage. CouchDB is the scalable, portable, simple database engine that is helping open source cloud architects put their data stores onto a firm foundation. Beginning CouchDB provides the tools to begin using this very powerful database engine without having to pay license fees for the...

Head First Programming: A Learner's Guide to Programming Using the Python Language
Head First Programming: A Learner's Guide to Programming Using the Python Language
Looking for a reliable way to learn how to program on your own, without being overwhelmed by confusing concepts? Head First Programming introduces the core concepts of writing computer programs -- variables, decisions, loops, functions, and objects -- which apply regardless of the programming language. This book offers concrete...
Pro Silverlight 3 in VB
Pro Silverlight 3 in VB

Silverlight is a lightweight browser plug-in that frees your code from the traditional confines of the browser. It's a rules-changing, groundbreaking technology that allows you to run rich client applications right inside the browser. Even more impressively, it's able to host true .NET applications in non-Microsoft browsers (like...

Cabling: The Complete Guide to Copper and Fiber-Optic Networking
Cabling: The Complete Guide to Copper and Fiber-Optic Networking

Two books in one! Complete coverage of data cabling and fiber optics makes this the most comprehensive cabling book on the market

With the growing demand for fiber optics in large-scale communications networks, network professionals need complete, up-to-the-minute information. The fourth edition of this popular guide provides you with...

Crafting Digital Media: Audacity, Blender, Drupal, GIMP, Scribus, and other Open Source Tools
Crafting Digital Media: Audacity, Blender, Drupal, GIMP, Scribus, and other Open Source Tools

Open source software, also known as free software, now offers a creative platform with world-class programs. Just ask the people who have completed high-quality projects or developed popular web 2.0 sites using open source desktop applications. This phenomenon is no longer underground or restricted to techies—there have been more than 61...

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