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 Strategic Marketing: In the Customer Driven OrganizationMarketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples,... | | Al- Ghazali's Philosophical TheologyThe Muslim thinker al-Ghazali (d. 1111) was one of the most influential theologians and philosophers of Islam and has been considered an authority in both Western and Islamic philosophical traditions. Born in northeastern Iran, he held the most prestigious academic post in Islamic theology in Baghdad, only to renounce the position and teach at... | | Pervasive Games: Theory and Design (Morgan Kaufmann Game Design Books)Quickly emerging from the fast-paced growth of mobile communications and wireless technologies, pervasive games take gaming away from the computer screen and back to the three-dimensional world. Now games can be designed to be played in public spaces like shopping malls, conferences, museums and other non-traditional game venues. Game designers... |
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For Crying Out Loud: From Open Outcry to the Electronic ScreenIn Praise of For Crying Out Loud
"Endowed with strong parents and a bit of luck, Leo Melamed has made a remarkable escape from Nazi occupied Poland to building one of the pinnacles of global finance. Over four decades and more, he was the leading force in bringing his beloved 'Merc' from obscure trading pits for butter... | | Historical Dictionary of Architecture (Historical Dictionaries of Literature and the Arts)The Historical Dictionary of Architecture provides information on architects like Frank Lloyd Wright, Tadao Ando, Leon Battista Alberti, Filippo Brunelleschi, Michelangelo, and Konstantin Stepanovich Melnikov, as well as on famous structures like the Acropolis, the Colosseum, the Forbidden City, Machu Pichu, Notre Dame, the Pyramids of Giza,... | | Exploiting Online Games: Cheating Massively Distributed Systems
If you are a gamer, a game developer, a software security professional, or an interested bystander, this book exposes the inner workings of online-game security for all to see.
From the authors of the best-selling Exploiting Software, Exploiting Online Games takes a frank look at controversial security issues... |
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Frommer's Las Vegas 2010 (Frommer's Complete)
Completely updated every year (unlike most of the competition), Frommer's Las Vegas features lavish full-color photos of the spectacle that awaits you. This is simply the most frank, funny, outrageous guide you can buy and it's much more up-to-date and indepth than its competition.
Our author is completely on top of the... | | Encyclopedia of Addictions [2 volumes]
This two volume set contains frank and factual information about symptoms, causes, effects, prevention, and treatment of substance abuse—alcohol, nicotine, and drugs—and of behavioral addictions such as eating disorders, pathological gambling, and compulsive sexual activity. Including the most up-to-date research, the addiction... | | The Apollo Guidance Computer: Architecture and Operation
The technological marvel that facilitated the Apollo missions to the Moon was the on-board computer. In the 1960s most computers filled an entire room, but the spacecraft’s computer was required to be compact and low power. Although people today find it difficult to accept that it was possible to control a spacecraft using such a... |
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