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Business
Business

Ideal for users studying business and key practices, BUSINESS, 11E is a best-selling introductory text featuring current, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics include ethics and social responsibility, small business concerns, and global...

Essentials of Computational Chemistry: Theories and Models
Essentials of Computational Chemistry: Theories and Models

Essentials of Computational Chemistry provides a balanced introduction to this dynamic subject.  Suitable for both experimentalists and theorists, a wide range of samples and applications are included drawn from all key areas.  The book carefully leads the reader thorough the necessary equations providing information explanations...

Management: Challenges for Tomorrow's Leaders (with InfoTrac 1-Semester)
Management: Challenges for Tomorrow's Leaders (with InfoTrac 1-Semester)

In the Fifth Edition of this nationally acclaimed book, students learn the management skills and competencies that will enable them to meet the challenges they'll experience as leaders in tomorrow's dynamic, rapidly changing business environment. The authors focus on key management principles and how they apply in real business...

Marketing Strategy and Competitive Positioning (4th Edition)
Marketing Strategy and Competitive Positioning (4th Edition)

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

This book is about creating and sustaining superior performance in the
...
Bayesian Brain: Probabilistic Approaches to Neural Coding (Computational Neuroscience)
Bayesian Brain: Probabilistic Approaches to Neural Coding (Computational Neuroscience)

A Bayesian approach can contribute to an understanding of the brain on multiple levels, by giving normative predictions about how an ideal sensory system should combine prior knowledge and observation, by providing mechanistic interpretation of the dynamic functioning of the brain circuit, and by suggesting optimal ways of deciphering...

An Introduction to Trading in the Financial Markets SET: An Introduction to Trading in the Financial Markets: Technology: Systems, Data, and Networks
An Introduction to Trading in the Financial Markets SET: An Introduction to Trading in the Financial Markets: Technology: Systems, Data, and Networks

This book is the third in a set of books that address the trading markets. We use the term “trading markets” because that is the most general term we can find for the portion of the financial markets sometimes imprecisely referred to as the securities markets. (We explained these distinctions in Book 1, An Introduction to Trading...

Advanced Mathematical Tools for Control Engineers: Volume 1: Deterministic Systems
Advanced Mathematical Tools for Control Engineers: Volume 1: Deterministic Systems

This book provides a blend of Matrix and Linear Algebra Theory, Analysis, Differential Equations, Optimization, Optimal and Robust Control. It contains an advanced mathematical tool which serves as a fundamental basis for both instructors and students who study or actively work in Modern Automatic Control or in its applications. It is...

Wearable Electronics and Photonics
Wearable Electronics and Photonics

Building electronics into clothing is a major new concept that opens up a whole array of multi-functional, wearable electro-textiles for sensing/monitoring body functions, delivering communication facilities, data transfer, individual environment control, and so on. Fashion articles will carry key pads for mobile phones and connections for...

Meso- to Micro- Actuators: A Theoretical and Practical Approach
Meso- to Micro- Actuators: A Theoretical and Practical Approach

Exploring the design and use of micro- and meso-actuators, this book begins with theory and a general synopsis of the state-of-the-art in theoretical research. It discusses how to employ modern approaches in research and design activity, then presents a systematic list of already available products and details their potential for use. Design...

Nutrient-Gene Interactions in Cancer
Nutrient-Gene Interactions in Cancer

The complete mapping of the human genome, along with the development of sophisticated molecular technologies, has accelerated research on the relationship between nutrients and genes. This has led to compelling evidence garnered from epidemiological and experimental observations supporting the idea that the interaction between nutrients and...

A New American Acupuncture: Acupuncture Osteopathy - The Myofascial Release of the Bodymind's Holding Patterns
A New American Acupuncture: Acupuncture Osteopathy - The Myofascial Release of the Bodymind's Holding Patterns

This book represents the fruit of many years of research into the use of acupuncture as a tool for releasing holding patterns in the bodymind as a way to restore functional/structural balance and to relieve chronic pain. Dr. Seem shares his clinical experience of how and why this style of acupuncture works and presents specific protocols for...

Google SketchUp for Game Design: Beginner's Guide
Google SketchUp for Game Design: Beginner's Guide

Creating video game environments similar to the best 3D games on the market is now within the capability of hobbyists for the first time, with the free availability of game development software such as Unity 3D, and the ease with which groups of enthusiasts can get together to pool their skills for a game project. The sheer number of these...

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