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Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)

 

Welcome to Packaging the Brand, a book that will introduce you to the design and creation of packaging as it forms part of the product branding process. This book aims to explore the many different ways by which brands come to be packaged and to consider
...
Coplanar Waveguide Circuits Components & Systems
Coplanar Waveguide Circuits Components & Systems

Up-to-date coverage of the analysis and applications of coplanar waveguides to microwave circuits and antennas

The unique feature of coplanar waveguides, as opposed to more conventional waveguides, is their uniplanar construction, in which all of the conductors are aligned on the same side of the substrate. This feature simplifies...

Computer Systems: A Programmer's Perspective (2nd Edition)
Computer Systems: A Programmer's Perspective (2nd Edition)

This book (CS:APP) is for computer scientists, computer engineers, and others

who want to be able to write better programs by learning what is going on “under the hood” of a computer system.

Our aim is to explain the enduring concepts underlying all
...
Ceramics and Ceramic Composites: Materialographic Preparation
Ceramics and Ceramic Composites: Materialographic Preparation
Ceramics and ceramic composites are now used in almost all areas of technology. Consequently, it is becoming increasingly important to study polished sections of these materials in industrial laboratories by means of optical microscopes and scanning electron microscopes. In some cases, the experience required for the preparation...
Visual Basic 2012 Programmer's Reference
Visual Basic 2012 Programmer's Reference
IT HAS BEEN SAID THAT SIR ISAAC NEWTON was the last person to know everything. He was an accomplished physicist (his three laws of motion were the basis of classical mechanics, which defi ned astrophysics for three centuries), mathematician (he was one of the inventors of calculus and developed Newton’s Method for fi nding...
Concepts of Programming Languages (9th Edition)
Concepts of Programming Languages (9th Edition)

Concepts of Programming Languages  is ideal for undergraduate students in Computer Science and Computer Programming courses. It is an ideal reference encapsulating the history and future of programming languages.

 

Now in its Ninth Edition,...

After Effects @ Work: DV Expert Series
After Effects @ Work: DV Expert Series

Real-World commercial projects presented in full color feature the work of renowned artists, Chris and Trish Meyer, Jayse Hansen, Mark Coleran, Ken Locsmandi and others. The tutorials are commercial projects that the artists created for a client budget of $10,000 or less, using only the plug-ins that come with the software. Special focus is...

Predictive Analytics: Microsoft Excel
Predictive Analytics: Microsoft Excel

Predictive Analytics: Microsoft® Excel

Excel predictive analytics for serious data crunchers!

 

The movie Moneyball made predictive analytics famous: Now you can apply the same techniques to help your...

Chemistry of Pyrotechnics: Basic Principles and Theory
Chemistry of Pyrotechnics: Basic Principles and Theory
Everyone has observed chemical reactions involving pyrotechnic mixtures. Beautiful 4th of July fireworks, highway distress signals, solid fuel boosters for the Space Shuttle, and the black powder used by muzzle-loading rifle enthusiasts all have a common technical background.

The chemical principles underlying
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Modern Antenna Handbook (v. 1)
Modern Antenna Handbook (v. 1)
Antennas and antenna systems are the eyes and ears of wireless communication systems, which have experienced an unprecedented rapid expansion. Part of this advancement has been attributed to contributions of antenna technology. These wireless systems, no matter how simple or complex, cannot operate efficiently unless they utilize...
Business Intelligence Cookbook: A Project Lifecycle Approach Using Oracle Technology
Business Intelligence Cookbook: A Project Lifecycle Approach Using Oracle Technology
Business intelligence and data warehousing projects can be challenging and complex. Dealing with new technologies, processes, and different stakeholders presents an array of potential problems. To aid the project manager, there are recipes about project definition, scope, control, and risk management. Requirements, design, data analysis,...
Mechanical System Dynamics (Lecture Notes in Applied and Computational Mechanics)
Mechanical System Dynamics (Lecture Notes in Applied and Computational Mechanics)
Mechanics as a fundamental science in Physics and in Engineering deals with interactions of forces resulting in motion and deformation of material bodies. Similar to other sciences Mechanics serves in the world of Physics and in that of Engineering in a different way, in spite of many and increasing interdependencies. Machines...
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