The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal...

Increasing scientific evidence suggests that the majority of diseases including cancer are driven by oxidative stress and inflammation, attributed to environmental factors. These factors either drive genetic mutations or epigenetically modify expression of key regulatory genes. These changes can occur as early as gestational fetal...

The prominence of the Bupleurum species cannot be overstated. Across China and Japan, it serves as a main or supplementary ingredient in over two thirds of traditional medications. For over 2000 years, it has been used to treat fevers, intestinal maladies, malaria, and countless other afflictions. Modern research indicates that it may possess...

Written by three of the field's leading experts, Aesthetic Rejuvenation is a practical, in-depth guide covering the most up-to-date anti-aging techniques...

Now the publishers of the most accurate reference for FDA-approved drug information brings you the complete, authoritative...

A comprehensive guide to what’s what and what works in complementary medicine, this expert guide cuts through the jargon and gives you the facts about the alternatives. Whether you are interested in maintaining your general well-being or relieving the symptoms of a specific complaint, this book outlines all of the therapies available to...

There is a difference in drug handbooks. From the leading name in nursing, Mosby's 2014 Nursing Drug Reference makes it easy to find the latest and most vital information on the drugs you administer most frequently. More than 5,000 drugs are profiled - including 70 new entries on current drugs and drugs recently approved by...