Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.
The marketer is taken step-by-step through the key phases...
The MBA is probably the hottest ticket among the current university graduate degree offerings--every year, more than 120,000 students enroll in MBA programs in the United States, and the estimates in Europe do not lag far behind. In addition, job prospects have never looked better for business school graduates; corporations are hiring more...
Ubiquitous Computing ("UbiComp") is the next game-changing technology. In Ubiquitous Computing for Business, PARC UbiComp pioneer Bo Begole shows you how to successfully incorporate it into your products, services, processes, and strategies. Begole introduces UbiComp's component technologies, thoroughly illuminates its...
Fuzzy Cognitive Maps (FCM) constitute cognitive models in the form of fuzzy directed graphs consisting of two basic elements: the nodes, which basically correspond to “concepts” bearing different states of activation depending on the knowledge they represent, and the “edges” denoting the causal effects...
âThis dedicated volume in the series Advances and Technical Standards in Neurosurgery (ATSN) provides a comprehensive approach to diseases of the craniovertebral junction (CVJ) and their management based on the multidisciplinary cooperation of neurosurgeons, anatomists, neuroradiologists, and neuroanesthesiologists. The contributing...
Ultrasonography (US) has long been considered an important diagnostic imaging modality for investigation of the pancreas despite certain significant and well-known limitations. Indeed, in many countries US represents the first step in the diagnostic algorithm for pancreatic pathologies. Recent years have witnessed major advances in...
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development.
Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost...
Antarctica was to be the greatest discovery of them all! It was never to be a tripping
over of a piece of useless land: the Greek philosophers had predicted a polar land-
mass of geophysical importance! The question was rather whether or not man could
bridge the "torrid equatorial zone" that was thought to separate the...
This book focuses on new research in dentistry practices. Dentistry is the known evaluation, diagnosis, prevention, and treatment of diseases, disorders and conditions of the oral cavity, maxillofacial area and the adjacent and associated structures and their impact on the human body. Dentistry is widely considered necessary for complete oral...
A country's vision for developing renewable and sustainable energy resources is typically propelled by three important drivers – security, cost, and environmental impact. The U.S. currently accounts for a quarter of the world’s total oil consumption, with domestic demands necessitating – at an ever growing cost – a...
Discontinuity in Nonlinear Physical Systems explores recent developments in experimental research in this broad field, organized in four distinct sections. Part I introduces the reader to the fractional dynamics and Lie group analysis for nonlinear partial differential equations. Part II covers chaos and complexity in nonlinear Hamiltonian...
