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How Cool Brands Stay Hot: Branding to Generation Y
How Cool Brands Stay Hot: Branding to Generation Y

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay...

Energy-Based Control of Electromechanical Systems: A Novel Passivity-Based Approach (Advances in Industrial Control)
Energy-Based Control of Electromechanical Systems: A Novel Passivity-Based Approach (Advances in Industrial Control)

This book introduces a passivity-based approach which simplifies the controller design task for AC-motors. It presents the application of this novel approach to several classes of AC motors, magnetic levitation systems, microelectromechanical systems (MEMS) and rigid robot manipulators actuated by AC motors.

The novel
...
Using SAS in Financial Research
Using SAS in Financial Research
Researchers, graduate students, and practitioners in the financial market now have the first reference-style handbook detailing the mechanics of statistical testing on financial and accounting data. This one-of-a-kind book illustrates how to use SAS software to conduct basic empirical analyses of stock market and financial statement data. It covers...
Location and Personalisation: Delivering Online and Mobility Services (BT Communications Technology)
Location and Personalisation: Delivering Online and Mobility Services (BT Communications Technology)
The world is charging towards the new network technologies of broadband and 3G and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these...
The Image Processing Handbook, Sixth Edition
The Image Processing Handbook, Sixth Edition

Image processing is used in a wide variety of applications, for two somewhat different purposes:

1. improving the visual appearance of images to a human observer, including their printing and transmission, and

2. preparing images for the measurement of the features and structures which they reveal.

The...

Esthetic Soft Tissue Management of Teeth and Implants
Esthetic Soft Tissue Management of Teeth and Implants

This book offers a step-by-step guide to success in periodontics and implant dentistry, helping clinicians to create a natural and esthetically pleasing smile for their patients. Starting with a general discussion of facial esthetics and analyzing the dento-gingival constituents of the smile, the book goes on to consider the impact of these...

Energy Efficient Servers: Blueprints for Data Center Optimization
Energy Efficient Servers: Blueprints for Data Center Optimization

Energy Efficient Servers: Blueprints for Data Center Optimization introduces engineers and IT professionals to the power management technologies and techniques used in energy efficient servers. The book includes a deep examination of different features used in processors, memory, interconnects, I/O devices, and other...

HIV, Resurgent Infections and Population Change in Africa (International Studies in Population)
HIV, Resurgent Infections and Population Change in Africa (International Studies in Population)

Forty years ago, the age-old battle against infectious diseases as a major threat to human health was believed close to being won. However, by the late twentieth century, the increase of emerging and reemerging infectious diseases was evident in both low and high income countries. About 30 new infectious diseases have been identified in the...

Architecting the Industrial Internet: The architect's guide to designing Industrial Internet solutions
Architecting the Industrial Internet: The architect's guide to designing Industrial Internet solutions

Learn the ins and outs of the Industrial Internet of Things through subjects ranging from its history and evolution, right up to what the future holds.

About This Book

  • Define solutions that can connect existing systems and newer cloud-based solutions to thousands of thousands of edge devices and...
Ultraviolet Light in Food Technology: Principles and Applications (Contemporary Food Engineering)
Ultraviolet Light in Food Technology: Principles and Applications (Contemporary Food Engineering)

The production of environmentally friendly, sustainable, chemical-free food continues to challenge the food industry, spurring on investigations into alternative food processing techniques that are more sophisticated and diverse than current practices. Exploring one of these emerging solutions, Ultraviolet Light in Food Technology:...

Fodder Crops and Amenity Grasses (Handbook of Plant Breeding)
Fodder Crops and Amenity Grasses (Handbook of Plant Breeding)

The main role of grasses, clovers and alfalfa in temperate agriculture is still to provide forage for ruminant animals but, in the last decades, the importance of amenity grasses increased markedly and, in the near future, new developments in the areas of energy and biomass use can be envisaged. Fodder Crops and Amenity Grasses, fifth volume in...

Nutrition and Well-being a To Z; 2V.
Nutrition and Well-being a To Z; 2V.
Nutrition is one of the most important factors that impact health in all areas of the lifecycle. Pregnant women need adequate food and health care to deliver a healthy baby who has a good birth weight and a fighting chance for survival. In many regions of the world, the infant mortality rate is very high, meaning that many...
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