Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

• Exposes new secrets, lies, and scams the mortgage industry doesn’t want you to know about
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Managing Information Security offers focused coverage of how to protect mission critical systems, how to deploy security management systems, IT security, ID Management, intrusion detection and prevention systems, computer forensics, network forensics, firewalls, penetration testing, vulnerability assessment, and more. It offers in-depth...

Modern computing is no longer about devices but is all about providing services, a natural progression that both consumers and enterprises are eager to embrace. As it can deliver those services, efficiently and with quality, at compelling price levels, cloud computing is with us to stay. Ubiquitously and quite definitively, cloud...

Adaptive filters with a large number of coefficients are usually involved in both network and acoustic echo cancellation. Consequently, it is important to improve the convergence rate and tracking of the conventional algorithms used for these applications. This can be achieved by exploiting the sparseness character of the echo paths....

Apply universally accepted cinematic techniques to your Flash projects to improve the storytelling quotient in your entertainment, advertising (branding), and educational media. A defined focus on the concepts and techniques for production from story reels to the final project delivers valuable insights, time-saving practical tips, and...

With Google Web Toolkit, Java developers can build sophisticated Rich Internet Applications (RIAs) and complete Web sites using the powerful IDEs and tools they already use. Now, with GWT 2, Google Web Toolkit has become even more useful. Essential GWT shows how to use this latest version of GWT to create production solutions...

There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively....

The most up-to-date and comprehensive introductory ASP.NET book you’ll find on any shelf, Beginning ASP.NET 4 in VB 2010 guides you through Microsoft’s latest technology for building dynamic web sites. This book will enable you to build dynamic web pages on the fly, and assumes only the most basic knowledge of Visual...

The modern field of nonvolatile digital information storage is a bit more than a half-century old. During its history, the field has seen a small handful of technologies (magnetic tape, magnetic hard disk, magnetic flexible disk, consumer-derived optical disk) take root as ‘mainstream’. These technologies have persisted in the...

This comprehensive guide has been completely updated to provide the most modern, detailed, and in-depth coverage of Autodesk's leading building information modeling software. This packed new edition features clear discussions of core topics that are reinforced by...