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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

How Your Business Can Use the Science That Helped Win the White House "Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data-driven decisions. Their new book is smart,...

Swift Recipes: A Problem-Solution Approach
Swift Recipes: A Problem-Solution Approach

Swift Recipes provides a problem solution approach for dealing with key aspects of the Swift programming language (covering version 1.2), ensuring you have the indispensable reference you need to successfully execute common programming tasks. You’ll learn how to use the unique features of the Swift programming language as well...

What's Your Future Worth?: Using Present Value to Make Better Decisions
What's Your Future Worth?: Using Present Value to Make Better Decisions

We weigh every significant decision based on how it will affect our future. But when it comes to figuring that out, we mostly make the process up as we go along. While financial professional Peter Neuwirth can't help you actually predict the future, he can offer...

Handbook on the History of Mathematics Education
Handbook on the History of Mathematics Education

This is the first comprehensive International Handbook on the History of Mathematics Education, covering a wide spectrum of epochs and civilizations, countries and cultures. Until now, much of the research into the rich and varied history of mathematics education has remained inaccessible to the vast majority of scholars, not least...

The Moderator's Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research
The Moderator's Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research

The Moderator's Survival Guide is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you’ll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries, or user...

Mastering Splunk
Mastering Splunk

Optimize your machine-generated data effectively by developing advanced analytics with Splunk

About This Book

  • Develop simple applications into robust, feature-rich applications to search, monitor, and analyze machine-generated big data with ease
  • Learn about lookups, indexing, dashboards,...
ActionScript for Flash MX Pocket Reference: Quick Reference for Flash MX Programmers
ActionScript for Flash MX Pocket Reference: Quick Reference for Flash MX Programmers

Flash MX developers who need instant on-the job reminders about the ActionScript language will find O'Reilly's new ActionScript for Flash MX Pocket Reference to be the ideal solution. This concise and easy-to-use reference is the portable companion to the Flash coder's essential resource, ActionScript for Flash MX: The...

HL7 for BizTalk
HL7 for BizTalk

HL7 for BizTalk provides a detailed guide to the planning and delivery of a HL7-compliant system using the dedicated Microsoft BizTalk for HL7 Accelerator. The HL7 Primary Standard, its various versions, and the use of the HL7 Accelerator for BizTalk are broken out and fully explained. HL7 for BizTalk provides clear guidance...

Cellular Proteins and Their Fatty Acids in Health and Disease
Cellular Proteins and Their Fatty Acids in Health and Disease

In light of the increasing importance of these proteins and their ligands for our understanding of cellular growth, differentiation, and development, as well as of diseases such as obesity, insulin resistance, atherosclerosis, cancer, and inflammation, a team of internationally renowned editors and authors have compiled here the very first...

Immunoassay
Immunoassay

Immunoassays are among the most powerful and sensitive technologies now available for patient diagnosis and monitoring. This book is an indispensable guide to information on the theory and practice of immunoassays. It discusses the scientific basis of these technologies in a logical, organized, and heuristic manner and provides protocols for...

The McKinsey Engagement: A Powerful Toolkit For More Efficient and Effective Team Problem Solving
The McKinsey Engagement: A Powerful Toolkit For More Efficient and Effective Team Problem Solving

The third volume in the internationally bestselling McKinsey Trilogy, The McKinsey Engagement is an action guide to realizing the consistently high level of business solutions achieved by the experts at the world’s most respected consulting firms.

Former consultant Dr. Paul Friga distills the guiding principles first...

Taste and Smell: An Update (Advances in Oto-Rhino-Laryngology, Vol. 63)
Taste and Smell: An Update (Advances in Oto-Rhino-Laryngology, Vol. 63)

Chemosensory dysfunction is a quite frequently occurring problem which significantly affects the patient's quality of life. It can result from infectious agents, environmental factors, toxins, traumatic brain injuries, as well as neurodegenerative diseases. This publication provides up-to-date articles on the chemical senses including the...

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