Packed with interesting examples and real world leadership, the 4th edition of THE LEADERSHIP EXPERIENCE will help you develop an understanding of theory while acquiring the necessary skills and insights to become effective leaders. Written expressly for courses teaching leadership theory and application, the text integrates recent ideas and...
The field of marketing communications is ever-changing. Brand managers continually
attempt to gain advantage over competitors and endeavor to achieve larger
market shares and profits for the brands they manage. Marketing communications,
or marcom, is just one element of the marketing mix, but advertising, promotions,...
This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life...
A classic developmental skills text for lower-intermediate to intermediate students of English, Fundamentals of English Grammar is a reference grammar as well as a stimulating and teachable classroom text. While keeping the same basic approach and material as in earlier editions, the Third Edition more fully develops communicative and...
Pro Python System Administration, Second Edition explains and shows how to apply Python scripting in practice. It will show you how to approach and resolve real-world issues that most system administrators will come across in their careers. This book has been updated using Python 2.7 and Python 3 where appropriate....
This brief provides methods for harnessing Twitter data to discover solutions to complex inquiries. The brief introduces the process of collecting data through Twitter’s APIs and offers strategies for curating large datasets. The text gives examples of Twitter data with real-world examples, the present challenges and complexities of...
Telephone, telefax, email and internet - the key ingredient of the inner workings is the conduit: the line which is designed to carry massive amounts of data at breakneck speed. In their data-carrying capacity optical fiber lines beat other technologies (copper cable, microwave beacons, satellite links) hands down, at least in the long...
Scott Donaldson,Stanley Siegel and Gary Donaldson interview many of the world's most influential chief technology officers in CTOs at Work, offering a brand-new companion volume to the highly acclaimed elite At Work books including Coders at Work, CIOS at Work and...
Recent years have seen enormous advances in the technology of concrete as a material, through which its strength, compactness and ductility can reach levels never dreamed of before. Thanks to these improved material properties, the strength and durability of concrete structures is greatly improved, their weight and dimensions reduced, the...
User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly,...
