The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case...

Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between...

·        A spiral approach to teaching object-oriented programming introduces new ideas carefully...

Basic College Mathematics offers a refreshing approach to the traditional content of the course. Presented in worktext format, Basic College Mathematics focuses on basic number skills: operations and problem-solving with whole numbers, fractions, and decimals. Other topics include geometry, measurement, ratios, proportions,...

Interest in algorithmic trading is growing massively – it’s cheaper, faster and better to control than standard trading, it enables you to ‘pre-think’ the market, executing complex math in real time and take the required decisions based on the strategy defined. We are no longer limited by human ‘bandwidth’....

Students of Business Information Technology and Business Information Systems will find this book a thorough and engaging introduction to the subject area. Rooted in the global environment in which today¿s organisations¿ operate this book offers a comprehensive treatment of one of the most dynamic, exciting and challenging areas...

This book provides an extensive introduction to the theory and concepts...

Aptana Studio 3 is a powerful web development IDE based on the Eclipse platform and provides many innovative technologies and features for developing effective, modern hi-standard web-applications. Aptana has been around since 2008 and it provides language support for HTML, CSS, JavaScript, Ruby, Rails, PHP, Python, and many others by using...

Among the traditional purposes of such an introductory course is the training of a student in the conventions of pure mathematics: acquiring a feeling for what is considered a proof, and supplying literate written arguments to support mathematical propositions. To this extent, more than one proof is included for a theorem - where this is...

This graduate-level textbook introduces fundamental concepts and methods in machine learning. It describes several important modern algorithms, provides the theoretical underpinnings of these algorithms, and illustrates key aspects for their application. The authors aim to present novel theoretical tools and concepts while giving concise...

This brief guides the reader through three basic Internet resource pricing models using an Internet cost analysis. Addressing the evolution of service types, it presents several corresponding mechanisms which can ensure pricing implementation and resource allocation. The authors discuss utility optimization of network pricing methods in...