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The Art & Science of Interpreting Market Research EvidenceThis book is supported by a ten-module training course consisting of a series of PowerPoint presentation charts. This also includes case studies that will be helpful to University lecturers and those responsibl e for training new graduates entering the mark et research industry, on either the client or agency side.
"This is modern... | | Tragic Design: The Impact of Bad Product Design and How to Fix It
Bad design is everywhere, and its cost is much higher than we think. In this thought-provoking book, authors Jonathan Shariat and Cynthia Savard Saucier explain how poorly designed products can anger, sadden, exclude, and even kill people who use them. The designers responsible certainly didn’t intend harm, so what can you do... | | Identity and Data Security for Web Development: Best Practices
Developers, designers, engineers, and creators can no longer afford to pass responsibility for identity and data security onto others. Web developers who don’t understand how to obscure data in transmission, for instance, can open security flaws on a site without realizing it. With this practical guide, you’ll learn how... |
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