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The Essential New Manager's Kit
The Essential New Manager's Kit

If you are a new manager, you know that stepping onto the management career ladder means added responsibilities, heavy workloads, new business challenges, and high expectations. These certainties, combined with little training or formal management education, can make for dramatic workplace pitfalls.

This essential go-to reference is...

Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority
Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority
Today's richest market is the New Customer Majority: middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal.

In...

Strategies That Win Sales : Best Practices of the World's Leading Organizations
Strategies That Win Sales : Best Practices of the World's Leading Organizations

Today's complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels. Sales performance consultants Mark Marone and Seleste Lunsford, and the team at AchieveGlobal, identified 17...

The Engaging Leader: Winning with Today's Free Agent Workforce
The Engaging Leader: Winning with Today's Free Agent Workforce
During the summer of 1999, I was reading about the collapse of the Colorado Rockies baseball team under manager Jim Leyland. Leyland came to Colorado as a high-priced savior, but he and the team never meshed. Things got so bad that he announced his resignation before the first season was over. This came as a mystery to the...
Balanced Scorecards & Operational Dashboards with Microsoft Excel
Balanced Scorecards & Operational Dashboards with Microsoft Excel

Created in Excel, balanced scorecards enable you to monitor operations and tactics, while operational dashboards is a set of indicators regarding the state of a business metric or process—both features are in high demand for many large organizations. This book serves as the first guide to focus on combining the benefits of balanced...

Strategic Negotiation : A Breakthrough Four-Step Process for Effective Business Negotiation
Strategic Negotiation : A Breakthrough Four-Step Process for Effective Business Negotiation

We all know that the business environment changes every day. But the radical shift that’s taken place in negotiating in recent years is so substantial that it requires an equally radical shift in thinking. Looking at negotiation as a series of tactics simply won’t work anymore. The only way you can meet the challenges of negotiating...

Beyond the Brand : Why Engaging the Right Customers is Essential to Winning in Business
Beyond the Brand : Why Engaging the Right Customers is Essential to Winning in Business

Branding reached its zenith in the dot-com era, when as much as 90 percent of the venture capital raised by start-ups was budgeted simply to establish corporate identity and earn a spot in the public’s awareness. Since then, however, it’s become increasingly clear that companies were approaching things backwards. And so the time has...

Makers at Work: Folks Reinventing the World One Object or Idea at a Time
Makers at Work: Folks Reinventing the World One Object or Idea at a Time

What do you get when you combine an electronics hobbyist, hacker, garage mechanic, kitchen table inventor, tinkerer, and entrepreneur? A “maker,” of course. Playful and creative, makers are—through expertise and experimentation—creating art, products, and processes that change the way we think and interact with the...

 
   
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