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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and...

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly...

What's Science Ever Done For Us: What the Simpsons Can Teach Us About Physics, Robots, Life, and the Universe
What's Science Ever Done For Us: What the Simpsons Can Teach Us About Physics, Robots, Life, and the Universe
A playful and entertaining look at science on The Simpsons

This amusing book explores science as presented on the longest-running and most popular animated TV series ever made: The Simpsons. Over the years, the show has examined such issues as genetic mutation, time travel, artificial intelligence, and even aliens.
...
Real-Resumes for Computer Jobs (Real-Resumes Series)
Real-Resumes for Computer Jobs (Real-Resumes Series)
Every resume and cover letter in this book actually worked. And most of the resumes and cover letters have common features: all are one-page, all are in the chronological format, and all resumes are accompanied by a companion cover letter. The book is divided into three parts. Part One provides some advice about job hunting. Step...
The Truth About HTML5 (For Web Designers)
The Truth About HTML5 (For Web Designers)

This is the book for web designers, web developers, and front-end coders who want to get up to speed with HTML5 in 2012. This is the book that isn’t afraid to point out what everyone gets wrong about HTML5’s new markup, so you don’t make the same mistakes. This is the book that will show you what rocks in HTML5 today and...

The Bayesian Choice: From Decision-Theoretic Foundations to Computational Implementation (Springer Texts in Statistics)
The Bayesian Choice: From Decision-Theoretic Foundations to Computational Implementation (Springer Texts in Statistics)

The main purpose of statistical theory is to derive from observations of a random phenomenon an inference about the probability distribution underlying this phenomenon. That is, it provides either an analysis (description) of a past phenomenon, or some predictions about a future phenomenon of a similar nature. In this book, we insist...

Siegenthaler's Differential Diagnosis in Internal Medicine
Siegenthaler's Differential Diagnosis in Internal Medicine

The present book, Differential Diagnosis in Internal Medicine, first appeared as a German edition in 1952 and since then has been translated into 10 other languages. Over the past 50 years 19 German editions have been published, and now the 19th edition of the work, which has become the classic differential diagnosis textbook, is...

The Basics of Information Security: Understanding the Fundamentals of InfoSec in Theory and Practice
The Basics of Information Security: Understanding the Fundamentals of InfoSec in Theory and Practice

Boring, boring, boring. Isn’t this what immediately comes to mind when one sees books on foundational concepts of information security? Monotonous coverage of theory, dry details of history, brief yet inadequate coverage of every topic known to man, even though you know that you’ll never be hired by the NSA as a...

The Semantic Web: Research and Applications: 8th Extended Semantic Web Conference, ESWC 2011
The Semantic Web: Research and Applications: 8th Extended Semantic Web Conference, ESWC 2011

Every year ESWC brings together researchers and practitioners dealing with different aspects of semantic technologies. Following a successful re-launch in 2010 as a multi-track conference, the 8th Extended Semantic Web Conference built on the success of the ESWC conference series initiated in 2004. Through its extended concept this...

OpenCV 2 Computer Vision Application Programming Cookbook
OpenCV 2 Computer Vision Application Programming Cookbook

In today's digital world, images and videos are everywhere, and with the advent of powerful and affordable computing devices, it has never been easier to create sophisticated imaging applications. Plentiful software tools and libraries manipulating images and videos are offered, but for anyone who wishes to develop his/her own...

Beginning OS X Lion Apps Development (Beginning Apress)
Beginning OS X Lion Apps Development (Beginning Apress)

Mac OS X offers an amazing development environment for scores of technologies. It seems that developers from numerous camps are migrating to Mac en masse. Scan the room at any Ruby or Rails conference, for example, and you’ll see programmers coding on Macs almost exclusively. As developers move to Mac, almost inevitably they...

Pro Web Project Management (Expert's Voice in Web Development)
Pro Web Project Management (Expert's Voice in Web Development)

This guide was written for those who will manage or fund technology projects with budgets between $25,000 and $500,000. Our goal is to provide a quick-start guide for professional, smart, competent people who are new to web project management, or who need some guidance on how to manage a web project.

Pro Web Project...

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