OpenCL (Open Computing Language) is the first royalty-free standard for cross platform, parallel programming of modern processors found in personal computers, servers, mobiles, and embedded devices. OpenCL greatly improves speed and responsiveness for a wide spectrum of applications in numerous market categories, from gaming and entertainment...

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In...

Managing Your Outsourced IT Services Provider teaches executives and managers of organizations how to unleash the full potential of their outsourced IT services workforce and IT-enabled business processes safely and profitably. Drawing on two decades of experience managing client relationships for global IT services companies,...

LinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships—and stand out in the world's largest professional network. LinkedIn For Dummies walks you step by...

For financial institutions around the world, the work involved in managing market, credit, and operational risk exposures--as well as the capital required to support such...

"It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place."
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Get "Up and Running" with AutoCAD using Gindis' combination of step-by-step instruction, examples, and insightful explanations. The emphasis from the beginning is on core concepts and practical application of AutoCAD in Architecture, Engineering and Design. Equally useful in instructor-led classroom training or self-study, the...

This book will help engineers write better Verilog/SystemVerilog design and verification code as well as deliver digital designs to market more quickly. It shows over 100 common coding mistakes that can be made with the Verilog and SystemVerilog languages. Each example explains in detail the symptoms of the error, the languages rules that...

• Step-by-step hands-on introduction, perfect for those just getting started in mobile development
• Use the StoneScript scripting language to handle object interactions and game events
• ...