 Korea's Online Gaming Empire
Too often I hear people say ‘ South Korea ’ and ‘ emerging market ’ in the same
sentence, ” said Rich Wickham, the global head of Microsoft ’ s Windows games
business. “ When it comes to gaming, Korea is the developed market, and it ’ s the
rest of the world that ’ s playing... | | The Theory of Gambling and Statistical Logic, Second Edition
Early in his rise to enlightenment, man invented a concept that has since been variously viewed as a vice, a crime, a business, a pleasure, a type of magic, a disease, a folly, a weakness, a form of sexual substitution, an expression of the human instinct. He invented gambling.
Recent advances in the field, particularly... | | Marketing Management: Text and Cases
Step-by-step guidelines for successful marketing management!
Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful... |
