Thank you for reading our book! Practicing international marketing and writing
a text on the subject have much in common. The focus is on delighting the
customer; it is a lot of work; the competition is tough; and it’s fun to succeed.
It is therefore with great pleasure that we present the eighth edition of International...
Whether an international corporation or a small business, developing and utilizing
a Business Continuity Management (BCM) Plan protects companies and
their personnel, facilities, materials, and activities from the broad spectrum of risks
that face businesses and government agencies on a daily basis, whether at home or...
Discover true innovation in management today - within the pages and throughout the technology-driven package accompanying the latest edition of this market-leading text. Respected author Richard Daft helps you build better managers for today and tomorrow with the latest managerial theories based on established research, engaging contemporary...
Today's Technology. Tomorrow's Engineers. This market-leading textbook continues its standard of excellence and innovation built on the solid pedagogical foundation that instructors expect from Adel S. Sedra and Kenneth C. Smith. All material in the fifth edition of Microelectronic Circuits is thoroughly updated to reflect changes in...
During the financial crisis of 2008, things got scary. Large Wall Street firms were going under, stock prices were plummeting, and layoffs and unemployment rates were soaring. And, all this was happening in the midst of the 2008 presidential election. Talk of another Great Depression was in the air. In fact, polls showed a majority of...
Holcombe, "Survey of Operating Systems, 3e" is 'your foundation for IT Success!' McGraw-Hill is proud to introduce the third edition of Jane and Charles Holcombe's, "Survey of Operating Systems". This edition is a unique revision of the successful previous editions. Every chapter has been updated to include...
My vision for the Ninth Edition of Organization Theory and Design is to integrate
contemporary problems about organization design with classic ideas and theories in
a way that is interesting and enjoyable for students. Significant changes in this edition
include updates to every chapter that incorporate the most recent ideas, new...
Trust the latest version of this market-leading essentials text to introduce sound statistical methodology in a proven applications setting. ESSENTIALS OF STATISTICS FOR BUSINESS AND ECONOMICS, 5e, includes all of the strengths of the longer best-selling Anderson/Sweeney/Williams STATISTICS FOR BUSINESS AND ECONOMICS, with a focus on the most...
We wrote this book for business school students who wanted an in-depth look at how business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision...
Discover how the most trusted approach to statistics today is Simply Powerful. The latest market-leading text from respected authors Anderson/Sweeney/Williams, STATISTICS FOR BUSINESS AND ECONOMICS, 11e, introduces sound statistical methodology within a strong applications setting like no other text. The authors clearly demonstrate how...
The use of medicinal plants to treat everyday complaints and illnesses is becoming
ever more popular. This pocket guide is aimed not only at doctors and members
of the various healing professions interested in phytotherapy, but also in particular
at interested lay people, for whom this book is intended as a...
It doesn't matter how old you are or where you're from; you can start a profitable business. The Young Entrepreneur's Guide to Starting and Running a Business will show you how. This completely updated edition is filled with real, inspirational stories of young people finding success in the business world -- from superstars...
