This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with...

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Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine...

This comprehensive resource book contains an easy-to-use set of short activities essential for anyone teaching Business English. Reflecting real-life business activities such as emails, noisy telephone conversations, making excuses, negotiating, handling customer complaints and cultural awareness, Five-Minute Activities for Business English...

The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and...

Enable you to make changes that will create a profitable, sustainable business future, Six Steps to Creating Profit authoritatively shows you how to maximize profit for your small to mid-sized, privately-held,...

"If a man is judged by the company he keeps, David Nour's Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships."
—Dennis Sadlowski, President and CEO, Siemens Energy and Automation,...

InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient...

Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and...

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer...

The third generation (3G) cellular system UMTS is advanced, optimised and complex. The many existing books on UMTS attempt to explain all the intricacies of the system and as a result are large and equally complex. This book takes a different approach and explains UMTS in a concise, clear and readily understandable style. Written by a...