A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way...

• Setting up your first Page, what to do and what to avoid
• Which types of...

High-Speed DSP and Analog System Design is based on the author’s over 25 years of experience in high-speed DSP and computer systems and courses in both digital and analog systems design at Rice University. It provides hands-on, practical advice for working engineers, including: • Tips on cost-efficient design and system simulation...

Principles of Data Mining explains and explores the principal techniques of Data Mining: for classification, association rule mining and clustering. Each...

An Introduction to Statistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense of the vast and complex data sets that have emerged in fields ranging from biology to finance to marketing to astrophysics in the past twenty years. This book presents some of the most...

Focusing on applications commonly available on...

Selected Readings on Electronic Commerce Technologies: Contemporary Applications supplements course instruction and student research with...

We wrote this book for business school students who wanted an in-depth look at how business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision...

In the Fifth Edition of this nationally acclaimed book, students learn the management skills and competencies that will enable them to meet the challenges they'll experience as leaders in tomorrow's dynamic, rapidly changing business environment. The authors focus on key management principles and how they apply in real business...

The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first...