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 Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Fifteen years ago, Michael and I wrote the first version of this book. A little more than 400 pages, the book fulfilled our goal of surveying the field of data mining by bridging the gap between the technical and the practical, by helping business people understand the data mining techniques and by helping technical people understand the... | | APIs: A Strategy Guide
APIs are a big deal and they are getting bigger. Pioneering companies such as Google,
Facebook, Apple, and Twitter have exposed amazing technological solutions to the
public, transforming existing businesses and creating new industries. Central to these
companies’ successes are the APIs that link people and ... | | Utilizing Information Technology Systems Across Disciplines: Advancements in the Application of Computer Science (Premier Reference Source)
In the information technology age coupled with computer advances, information systems have become an
integral part of many disciplines; accordingly, business, marketing, medicine, communication, banking,
geography, physics, chemistry, aviation, pilots, forensics, agriculture, and even traf.c lights have one
thing in common called... |
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Polyurethane and Related Foams: Chemistry and Technology
Polyurethane foams debuted over 60 years ago. At the present time these types
of foams make up the largest segment in the thermosetting foam industry.
This book describes polyurethane (PUR) and urethane linkage-modified
polyisocyanurate (PIR) foams. A characteristic of these foams lies in the
versatility of their physical... | | Principles of Information Systems
As organizations continue to operate in an increasingly competitive and global marketplace,
workers in all business areas including accounting, finance, human resources, marketing,
operations management, and production must be well prepared to make significant contributions
required for success. Regardless of your future role, you... | | Microsoft Dynamics CRM 2011 Unleashed
Microsoft® Dynamics CRM 2011 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, managing, and securing the newest version of Dynamics CRM. Authored by three leading Microsoft Dynamics implementers, it illuminates new opportunities to deploy CRM as a hosted service (SaaS), integrate with... |
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