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|
 Services Marketing: Managing the Service Value Chain
zIn both business and practice, services have become the most discussed goods category.
Today, many services markets are extremely dynamic, for several reasons.
The banking and airlines industries are heavily affected by the movement
towards globalisation, for example. A second group of service industries are
being liberalised,... |  |  Standard Handbook of Electronic Engineering, Fifth Edition with CD-ROM
The Standard Handbook of Electronics Engineering has defined its field for over thirty years. Spun off in the 1960’s from Fink’s Standard Handbook of Electrical Engineering, the Christiansen book has seen its markets grow rapidly, as electronic engineering and microelectronics became the growth engine of digital computing. The EE... |  |  Marketing Strategy and Competitive Positioning (4th Edition)
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
This book is about creating and sustaining superior performance in the ... |
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