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Services Marketing: Managing the Service Value Chain
Services Marketing: Managing the Service Value Chain
zIn both business and practice, services have become the most discussed goods category. Today, many services markets are extremely dynamic, for several reasons. The banking and airlines industries are heavily affected by the movement towards globalisation, for example. A second group of service industries are being liberalised,...
Standard Handbook of Electronic Engineering, Fifth Edition with CD-ROM
Standard Handbook of Electronic Engineering, Fifth Edition with CD-ROM

The Standard Handbook of Electronics Engineering has defined its field for over thirty years. Spun off in the 1960’s from Fink’s Standard Handbook of Electrical Engineering, the Christiansen book has seen its markets grow rapidly, as electronic engineering and microelectronics became the growth engine of digital computing. The EE...

Marketing Strategy and Competitive Positioning (4th Edition)
Marketing Strategy and Competitive Positioning (4th Edition)

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

This book is about creating and sustaining superior performance in the
...
The JOBS Act: Crowdfunding for Small Businesses and Startups
The JOBS Act: Crowdfunding for Small Businesses and Startups

Social media is one of the most remarkable developments of the Internet revolution. One need look no further than Egypt, the United Kingdom, the United States, Syria, or Libya to view the influence that online communities have had in the political sphere. Now, this power has come to the business world, specifically the marketplace for equity...

Customer Service: New Rules for a Social Media World (Que Biz-Tech)
Customer Service: New Rules for a Social Media World (Que Biz-Tech)

Use Social and Viral Technologies to Supercharge your Customer Service!

 

Using social media, you can deliver amazing customer service–and generate an army of fans who’ll promote you in good times, and rescue you from disaster....

Oracle Primavera Contract Management, BI Version 14
Oracle Primavera Contract Management, BI Version 14

For years there has been a call to have a third-party book available for Oracle Primavera Contract Management (PCM). There are many "how-to" books written for Primavera P3-P6, why not for PCM? The problem with writing a "how-to" book for PCM is that the application can be configured in many different ways to accommodate...

Essentials of Investments (McGraw-Hill / Irwin Series in Finance, Insurance, and Real Estate)
Essentials of Investments (McGraw-Hill / Irwin Series in Finance, Insurance, and Real Estate)

The market leading "Essentials of Investments, 7e" by Bodie, Kane and Marcus is an undergraduate textbook on investment analysis, presenting the practical applications of investment theory to convey insights of practical value. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights...

You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success
You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top - they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine...

Dear Mr. Buffett: What An Investor Learns 1,269 Miles From Wall Street
Dear Mr. Buffett: What An Investor Learns 1,269 Miles From Wall Street

Janet Tavakoli takes you into the world of Warren Buffett by way of the recent mortgage meltdown. In correspondence and discussion with him over 2 years, they both saw the writing on the wall, made clear by the implosion of Bear Stearns. Tavakoli, in clear and engaging prose, explains how the credit mess happened beginning with the mortgage...

Managing Startups: Best Blog Posts
Managing Startups: Best Blog Posts

If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader...

Investment Valuation 2nd Edition University with Investment Set
Investment Valuation 2nd Edition University with Investment Set

Investment Valuation

Tools and Techniques for Determining the Value of Any Asset
Valuation is at the heart of every investment decision, whether that decision is to buy, sell, or hold. But the pricing of any financial asset has become a more complex task in modern financial markets. Now completely revised and fully updated
...

Introduction to Engineering Statistics and Six Sigma: Statistical Quality Control and Design of Experiments and Systems
Introduction to Engineering Statistics and Six Sigma: Statistical Quality Control and Design of Experiments and Systems

Many have heard that six sigma methods are necessary to survive, let alone thrive, in today’s competitive markets, but are not really sure what the methods are or how or when to use them.

Introduction to Engineering Statistics and Six Sigma contains precise descriptions of all of the many related methods and details...

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