As an active trader in today’s market, you are faced with unprecedented challenges. Dramatic price swings in equity, debt, and currency have made it tougher than ever to manage and trade risk. But with great risk, of course, comes great opportunity— and Advanced Options Trading delivers a detailed system for...
This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative,...
Over the past twenty years, changes in the business environment have profoundly
affected cost accounting and cost management. A few examples of these changes
are an increased emphasis on providing value to customers, total quality management,
time as a competitive element, advances in information and manufacturing technology,...
The Rough Guide to Guatemala is the essential companion to this astonishing country with detailed coverage of all the main attractions – from the volcanoes and crater lakes to the culturally-rich capital of Guatemala City. The full-colour introduction highlights the spectacular natural beauty of the beaches and wild-life reserves with...
'This study approaches the difficult problem of providing Internet users with a completely transparent view on electronic markets from a product information accessibility point of view. Robert Neumann analyzes economic, ecological, and societal gains of openly accessible product information in the form of theoretical models. Though many...
Theatre in Market Economies explores the complex relationship between theatre and the market economy since the 1990s. Bringing together research from the arts and social sciences, the book proposes that theatre has increasingly taken up the mission of the 'mixed economy' by seeking to combine economic efficiency with...
The authors of this text show how we can understand different markets and customer needs in a wide range of cultural contexts. They also show that culture is the dominant factor that pervades all relationships and behaviors.
The marketing process is beset by dilemmas. Traditional theories about marketing break down when organizations are...
Welcome to Beginning REALbasic! REALbasic is a programming language that provides you with everything you need to create software applications that can run on Macintosh, Windows, and Linux. REALbasic is an extremely powerful programming language that is capable of creating world-class software. Yet, at the same time, REAlbasic is...
Tips and Tools for Creatingand SustainingProfitable, Long-Term Customer Relationships
In today's impersonal, arms-length marketplace, customer loyalty is rapidly becoming a thing of the past. Customer Relationship Management brings it back to the foreground, providing easy-to-apply solutions and...
A breakthrough programfor achieving new heights of trading success
The product of a five-year collaboration between Dr. Ari Kiev, a leading psychiatrist renowned for his success with Olympic athletes, and top equities trader Steve Cohen, Trading to Win gives you the essential tools to overcome outmoded, self-limiting beliefs and mindsets that...
"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc.
"This is a great book, and it will be in my stack of four or five essential resources for my professional work." -Ralph Kimball, Author of The Data Warehouse Lifecycle...
