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Data Science for Business: What you need to know about data mining and data-analytic thinking
Data Science for Business: What you need to know about data mining and data-analytic thinking

Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you...

Learning Object-Oriented Programming
Learning Object-Oriented Programming

Key Features

  • Write reusable code that defines and makes objects interact with one another
  • Discover the differences in inheritance and polymorphism in Python, JavaScript, and C#
  • Capture objects from real-world elements and create object-oriented code that represents them

...

Financial Accounting: An Introduction to Concepts, Methods and Uses (Available Titles CengageNOW)
Financial Accounting: An Introduction to Concepts, Methods and Uses (Available Titles CengageNOW)

Ideal for graduate, MBA, and higher-level undergraduate programs, FINANCIAL ACCOUNTING: AN INTRODUCTION TO CONCEPTS, METHODS, AND USES presents both the basic concepts underlying financial statements and the terminology and methods that allows the reader to interpret, analyze, and evaluate actual corporate financial statements. Fully...

Financial Accounting: An Introduction (5th Edition)
Financial Accounting: An Introduction (5th Edition)

Financial Accounting: an Introduction is aimed at first-level undergraduates on business studies degrees taking introductory financial accounting classes; first-level specialist accounting undergraduate students; introductory core accounting for MBA and postgraduate specialist Masters students (e.g. finance, actuarial studies),...

International Business Strategy: Rethinking the Foundations of Global Corporate Success
International Business Strategy: Rethinking the Foundations of Global Corporate Success

How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be...

From Techie to Boss: Transitioning to Leadership
From Techie to Boss: Transitioning to Leadership

From Techie to Boss teaches technical people who are making or mulling the transition from team player to team leader all the management techniques and soft leadership skills they never needed before--but need now, pronto.

Veteran team lead and project manager Scott Cromar lays
...

Common Sense: Get It, Use It, and Teach It in the Workplace
Common Sense: Get It, Use It, and Teach It in the Workplace

“He may have an MBA, but he’s got no common sense.” Assessments like that by a boss can stop a career dead in its tracks. Unfortunately, many believe that common sense is a trait you are either born with or you are not. This book dispels that myth. Through the pages of Common Sense: Get It, Use It, and Teach It in...

Financial Modeling for Business Owners and Entrepreneurs: Developing Excel Models to Raise Capital, Increase Cash Flow, Improve Operations, Plan Projects, and Make Decisions
Financial Modeling for Business Owners and Entrepreneurs: Developing Excel Models to Raise Capital, Increase Cash Flow, Improve Operations, Plan Projects, and Make Decisions

Financial Modeling for Business Owners and Entrepreneurs: Developing Excel Models to Raise Capital, Increase Cash Flow, Improve Operations, Plan Projects, and Make Decisions may be one of the most important books any entrepreneur or manager in a small or medium-sized enterprise will read. It combines logical...

Managing Change (4th Edition)
Managing Change (4th Edition)

Aimed at students of change management, strategy and organisational change as part of undergraduate, MBA and MA programmes. Thoroughly revised and updated to reflect modern research, this edition explores the concept and practice of change within the broader context of the history, literature and theories of management. The main approaches on...

Marketing Management and Strategy (4th Edition)
Marketing Management and Strategy (4th Edition)

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies...

Handbook of Financial Risk Management: Simulations and Case Studies
Handbook of Financial Risk Management: Simulations and Case Studies

An authoritative handbook on risk management techniques and simulations as applied to financial engineering topics, theories, and statistical methodologies

The Handbook of Financial Risk Management: Simulations and Case Studies illustrates the prac­tical implementation of simulation techniques in the banking and...

Principles of Econometrics
Principles of Econometrics
Principles of Econometrics, 4th edition, is an introductory book for undergraduate students in economics and finance, as well as for first-year graduate students in economics, finance, accounting, agricultural economics, marketing, public policy, sociology, law, and political science. It is assumed that students have taken courses in...
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