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 |  |  IBM Cognos 8 PlanningBusiness planning is no longer just about defining goals, identifying critical issues, and then mapping out strategies. In today's dynamic and highly competitive business environment, companies with complex business models want their abstract strategies turned into discrete, executable plans. They want information from the field to reach decision... |  |  E-Banking Management: Issues, Solutions, and Strategies"This book will explore issues critical for success in providing e-banking. The aim is to assist organizations in utilising the opportunities offered by this relatively new set of technologies." -Mahmood Shah, University of Central Lancashire, UK"
The provision of services on the Internet has expanded the field... |
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 Strategic Marketing: In the Customer Driven OrganizationMarketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples,... |  |  |  |  |
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