The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing,...
This book covers a wide range of measurement techniques broadly referred to as Optical Metrology, with emphasis on their applications to nondestructive testing. If we look separately at each of the two terms making the generic name Optical Metrology, we find a link to two of the most distinctive aspects of humans: a particularly well developed...
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed,...
After experiencing spectacular economic growth and industrial development for much of the postwar era, Japan plunged abruptly into recession in the early 1990s and since then has suffered a prolonged period of economic stagnation, from which it is only now emerging. Japan's malaise, marked by recession or weak economic activity, commodity and asset...
Effective decisions are crucial to the success of any software project, but to make better decisions you need a better decision-making process. In Evaluating Project Decisions, leading project management experts introduce an innovative decision model that helps you tailor your decision-making...
Organized by exam objectives, this is a focused, concise review guide that works hand-in-hand with any learning tool, including the CompTIA A+ Complete Study Guide, 2nd Edition.
The CompTIA A+ certification is the industry standard in terms of measuring a technician's hardware and software knowledge. As the most popular...
A search for a radio-tagged Indiana bat roosting in the woods behind her house in New York’s Hudson Valley led Akiko Busch to assorted other encounters with the natural world—local ecological monitoring projects, community-organized cleanup efforts, and data-driven citizen science research. Whether it is pulling up water...
This book describes the basic physics of semiconductors, including the hierarchy of transport models, and connects the theory with the functioning of actual semiconductor devices. Details are worked out carefully and derived from the basic physics, while keeping the internal coherence of the concepts and explaining various levels of...
VoIP SAVINGS AND FLEXIBILITY! TELEPHONE-LINE QUALITY?
Despite the features that make Voice over IP so attractive from the standpoint of cost and flexibility of telephone services, businesses will only adopt it once they’ve determined whether, and under what circumstances, the quality of VoIP will be satisfactory to...
Fruit and vegetables are both major food products in their own right and key
ingredients in many processed foods. Consumers increasingly require food products
that preserve their nutritional value, retain a natural and fresh colour, flavour
and texture, and contain fewer additives such as preservatives. These requirements
pose...
A senior database manager at one of the world’s largest banks once told me that the best way to secure Oracle is to unplug it from the wall…and he is probably right. In fact, this holds true for nearly every networked application. Unfortunately, for many of us turning off the database is not an option; we must find another way to...
Oracle Exadata Survival Guide is a hands-on guide for busy Oracle database administrators who are migrating their skill sets to Oracle's Exadata database appliance. The book covers the concepts behind Exadata, and the available configurations for features such as smart scans, storage indexes, Smart Flash Cache, hybrid columnar...
