Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and...

Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship,...

The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a...

From prehistoric times, mankind has looked up at the night sky, and puzzled at the changing positions of the stars. How far away they are is a question that has confounded scientists for centuries. Over the last few hundred years, many scientific careers – and considerable resources – have been devoted to measuring their positions...

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques...

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing,...

Celebrating nearly 100 years as The Bible of the Mechanical Industries , the 28th edition brings together volumes of knowledge, information and data gathered, revised and improved upon from experts throughout the mechanical industries. Extraordinarily comprehensive yet easy to use since it premiered, Machinery s Handbook provides mechanical...

Sensor networks are meant to create awareness in space and time. They may be measuring the presence of an object or a condition, characterizing an object stream or a situational pattern, or even detect abnormalities that are to occur. This book provides new theory on the design of wireless sensor networks, based on concepts developed for...

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your...