Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.
The marketer is taken step-by-step through the key phases...
Back in the 1990s one of the common questions asked of online professionals was, ‘ what were you doing before the Internet? ’ The answers were many and varied and helped understand the drift of the ensuing conversation. Today, the most common answer is, ‘ I was in school ’ , delivered with a quizzical look as if wondering...
An insightful look at how you can put net profit income at the forefront of your small to mid-sized business
Enable you to make changes that will create a profitable, sustainable business future, Six Steps to Creating Profit authoritatively shows you how to maximize profit for your small to mid-sized, privately-held,...
This book is addressed to the practicing speech clinician and neuropsychologist dealing with aphasic adults and children, as well as with children who have delayed or disordered language development. It is also written as a primary or ancillary text in graduate courses dealing with the assessment of speech and language problems. To...
This book presents some of the recent advances in assistive and preventive healthcare in intelligent environment. As the world is becoming increasingly aware of the needs of people with disabilities, researchers are finding new technologies and applications to assist disabled people in performing the everyday activities which able-bodied people...
Robotic welding systems have been used in different types of manufacturing. They can
provide several benefits in welding applications. The most prominent advantages of
robotic welding are precision and productivity. Another benefit is that labor costs can be
reduced. Robotic welding also reduces risk by moving the human...
Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate.
After years of experience with building systems, the information systems (IS) community is still challenged by systems delivery, that is, planning the implementation project, determining system features and requirements, sourcing and deploying the software, and managing its evolution. High-quality systems are still elusive. Yet...
Students with a basic understanding of the environment and concern for its future know the importance of preserving biological diversity. Biodiversity is the variety of living things on Earth or in a specific area. This definition seems simple enough to understand, yet the concept of biodiversity has deeper meanings that challenge even trained...
What does it mean to be at the forefront of a characterization technique? Novel implementation and research, finding new ways to visualize composites, and new techniques all play a role. Yet with the myriad of advances in the field, keeping up with new and advanced techniques, often from many different areas, has become a challenge....
