Strategies in E-Business: Positioning and Social Networking in Online Markets
In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programsâwith particular regard to applying such initiatives against the backdrop of the global...
Twitter Marketing For Dummies
An introductory guide to effectively using Twitter to grow your business!
The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a...
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