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Marketing Plans for Services: A Complete Guide
Marketing Plans for Services: A Complete Guide

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.

The marketer is taken step-by-step through the key phases...

The Business of IT: How to Improve Service and Lower Costs
The Business of IT: How to Improve Service and Lower Costs

Drive More Business Value from IT…

and Bridge the Gap Between IT and Business Leadership

  • Apply business practices throughout IT to optimize budgets and improve ROI
  • ...
Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials)
Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials)
Back in the 1990s one of the common questions asked of online professionals was, ‘ what were you doing before the Internet? ’ The answers were many and varied and helped understand the drift of the ensuing conversation. Today, the most common answer is, ‘ I was in school ’ , delivered with a quizzical look as if wondering...
Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses
Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses

An insightful look at how you can put net profit income at the forefront of your small to mid-sized business

Enable you to make changes that will create a profitable, sustainable business future, Six Steps to Creating Profit authoritatively shows you how to maximize profit for your small to mid-sized, privately-held,...

Rust High Performance: Learn to skyrocket the performance of your Rust applications
Rust High Performance: Learn to skyrocket the performance of your Rust applications

Find bottlenecks, identify the proper algorithm to use, optimize performance, and create really efficient Rust applications

Key Features

  • Understand common performance pitfalls and improve the performance of your applications.
  • Get to grips with parallel programming and...
Assessment of Aphasia
Assessment of Aphasia
This book is addressed to the practicing speech clinician and neuropsychologist dealing with aphasic adults and children, as well as with children who have delayed or disordered language development. It is also written as a primary or ancillary text in graduate courses dealing with the assessment of speech and language problems. To...
Intelligent Paradigms for Assistive and Preventive Healthcare (Studies in Computational Intelligence)
Intelligent Paradigms for Assistive and Preventive Healthcare (Studies in Computational Intelligence)
This book presents some of the recent advances in assistive and preventive healthcare in intelligent environment. As the world is becoming increasingly aware of the needs of people with disabilities, researchers are finding new technologies and applications to assist disabled people in performing the everyday activities which able-bodied people...
Robotic Welding, Intelligence and Automation (Lecture Notes in Control and Information Sciences)
Robotic Welding, Intelligence and Automation (Lecture Notes in Control and Information Sciences)
Robotic welding systems have been used in different types of manufacturing. They can provide several benefits in welding applications. The most prominent advantages of robotic welding are precision and productivity. Another benefit is that labor costs can be reduced. Robotic welding also reduces risk by moving the human...
Mastering Search Analytics: Measuring SEO, SEM and Site Search
Mastering Search Analytics: Measuring SEO, SEM and Site Search

Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate.

...

Measuring Information Systems Delivery Quality
Measuring Information Systems Delivery Quality
After years of experience with building systems, the information systems (IS)
community is still challenged by systems delivery, that is, planning the implementation
project, determining system features and requirements, sourcing and
deploying the software, and managing its evolution. High-quality systems are
still elusive. Yet
...
Biodiversity: Conserving Endangered Species (Green Technology)
Biodiversity: Conserving Endangered Species (Green Technology)

Students with a basic understanding of the environment and concern for its future know the importance of preserving biological diversity. Biodiversity is the variety of living things on Earth or in a specific area. This definition seems simple enough to understand, yet the concept of biodiversity has deeper meanings that challenge even trained...

Biomineralization Sourcebook: Characterization of Biominerals and Biomimetic Materials
Biomineralization Sourcebook: Characterization of Biominerals and Biomimetic Materials

What does it mean to be at the forefront of a characterization technique? Novel implementation and research, finding new ways to visualize composites, and new techniques all play a role. Yet with the myriad of advances in the field, keeping up with new and advanced techniques, often from many different areas, has become a challenge....

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