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 Marketing Plans for Services: A Complete Guide
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.
The marketer is taken step-by-step through the key phases... |  |  Red-Hot Selling: Power Techniques That Win Even the Toughest Sale
No matter what, where, and to whom you sell, everything you do fits into one of three phases of the sales process: Planning, Execution, and, Closing. True red-hot sellers know exactly what each phase encompasses, and the rest of us can learn in the time it takes to read this ultra-practical book. "Red-Hot Selling" presents a simple,... |  |  Friction Stir Welding and Processing VII (Tms2013 142 Annual Meeting & Exhibition)
Friction stir welding (FSW) and its variants, friction stir spot welding and friction stir processing, are used in numerous industrial applications and there is considerable activity in the development of FSW processes and their applications. This volume covers the seventh proceedings in this recurring TMS symposium, focusing on all aspects... |
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