As the baby boom generation ages, it is crucial that designers understand all they can about bringing this group, as well as all others, design that will offer function, aesthetics, and quality of life. Full of examples and illustrated with pictures of good design, Universal Design: Principles and Models details how the principles of...

No matter what, where, and to whom you sell, everything you do fits into one of three phases of the sales process: Planning, Execution, and, Closing. True red-hot sellers know exactly what each phase encompasses, and the rest of us can learn in the time it takes to read this ultra-practical book. "Red-Hot Selling" presents a simple,...

A country's vision for developing renewable and sustainable energy resources is typically propelled by three important drivers – security, cost, and environmental impact. The U.S. currently accounts for a quarter of the world’s total oil consumption, with domestic demands necessitating – at an ever growing cost – a...

The marketer is taken step-by-step through the key phases...

Practical and hands-on in approach, this book/exercise manual speaks clearly to beginning graphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is...

Friction stir welding (FSW) and its variants, friction stir spot welding and friction stir processing, are used in numerous industrial applications and there is considerable activity in the development of FSW processes and their applications. This volume covers the seventh proceedings in this recurring TMS symposium, focusing on all aspects...

The aim of the 4th edition of the Atlas of Nuclear Cardiology is to provide physicians and students in cardiology, radiology, and nuclear medicine who want the latest information in the field of cardiovascular nuclear medicine up-to-date and comprehensive information on advances in instrumentation, radiotracers, protocols, and clinical...

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase...

Function and disease of the pituitary gland have long been at the center of research interest. Based on a recent meeting held at Iguazu Falls, Argentina, this volume of Frontiers of Hormone Research highlights scientifically exciting and clinically relevant areas in this fast-developing filed. Renowned specialists and experts from Latin and...