A country's vision for developing renewable and sustainable energy resources is typically propelled by three important drivers – security, cost, and environmental impact. The U.S. currently accounts for a quarter of the world’s total oil consumption, with domestic demands necessitating – at an ever growing cost – a...

No matter what, where, and to whom you sell, everything you do fits into one of three phases of the sales process: Planning, Execution, and, Closing. True red-hot sellers know exactly what each phase encompasses, and the rest of us can learn in the time it takes to read this ultra-practical book. "Red-Hot Selling" presents a simple,...

As the baby boom generation ages, it is crucial that designers understand all they can about bringing this group, as well as all others, design that will offer function, aesthetics, and quality of life. Full of examples and illustrated with pictures of good design, Universal Design: Principles and Models details how the principles of...

The Twelfth Edition of the bestselling Becoming a Master Student continues to lead the way in meeting the changing needs of today's first-year students. Through interactive journaling, a motivational writing style, and hands-on activities that students can apply right away, this text helps students succeed in college and in life. The...

There’s a hard fact that we all have to face: Buyers have evolved. They’ve become shopaholics. They almost never consider a single vendor when making a buying decision. Instead, they call you— and your competitors—and...

User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly,...

Polymer science is now an active and thriving community of scientists, engineers and technologists, but there was a time, not so long ago, when there was no such community. The prehistory of polymer science helps to provide key insights into current issues and historical problems. The story will be divided into an ancient period ( from Greek...

The textbook is organized in the way an engineer classically proceeds to solve a control problem, that is, elaboration of a mathematical model capturing...

Rectal cancer is one of the most prevalent cancers world-wide. It is also a paradigm for multimodal management, as the combination of surgery, chemotherapy and radiotherapy is often necessary to achieve the optimal outcome. Recently, international experts met in Heidelberg, Germany to discuss the latest developments in the management of...